如何将Google Analytics 4(GA4)与Google Ads关联 - 完整指南
为什么要关联GA4和Google Ads？
将Google Analytics 4(GA4)与Google Ads(谷歌广告)关联后，您可以直接使用GA4创建的转化目标，无需再次设置和安装谷歌广告转化代码。同时，GA4还能接收来自Google Ads的广告数据，有助于您进行多渠道数据分析。
Why Link GA4 and Google Ads?
Linking Google Analytics 4 (GA4) with Google Ads allows you to directly use conversion goals created in GA4, eliminating the need to set up and install Google Ads conversion tracking codes separately. Additionally, GA4 can receive advertising data from Google Ads, facilitating comprehensive multi-channel data analysis.
准备工作/Prerequisites:
1. 使用同一个邮箱账号登录Google Ads和Google Analytics 4
2. 确保该账号对两者都有管理权限
1. Use the same email account to log in to both Google Ads and Google Analytics 4
2. Ensure the account has admin privileges for both platforms
关联步骤/Step-by-Step Linking Process:
1. 点击GA4左下角的"设置"
2. 选择"Google Ads关联"
3. 点击"关联"按钮
4. 选择要关联的Google Ads账号
5. 勾选想要关联的Google Ads账号(如果未显示账号，请检查邮箱权限)
6. 点击"确认"
7. 点击"下一步"
8. 再次点击"下一步"
9. 点击"提交"
10. 系统将显示"关联已创建"
11. 关联成功
1. Click "Admin" in the lower-left corner of GA4
2. Select "Google Ads Linking"
3. Click the "Link" button
4. Choose the Google Ads account to link
5. Select the desired Google Ads account (if no accounts appear, check email permissions)
6. Click "Confirm"
7. Click "Next"
8. Click "Next" again
9. Click "Submit"
10. The system will display "Link created"
11. Linking successful
SEO优化提示/SEO Optimization Tips:
• 确保您的网站已正确安装GA4跟踪代码
• 定期检查数据准确性
• 利用关联数据进行更精准的广告优化
• Ensure your website has the correct GA4 tracking code installed
• Regularly verify data accuracy
• Utilize linked data for more precise ad optimization
