发光玩具引爆跨境电商市场：2022年终旺季选品指南
随着年终购物季的到来，万圣节、感恩节和圣诞节三大西方节日为玩具品类带来了爆发式增长。发光玩具成为本季最大黑马，其中户外发光橄榄球玩具更以14.67万美元的月销售额成为现象级爆款。
As the year-end shopping season approaches, Halloween, Thanksgiving and Christmas have brought explosive growth to the toy category. Glow-in-the-dark toys have become the dark horse of this season, with outdoor glowing football toys achieving phenomenal sales of $146,700 per month.
PART 1：发光玩具市场表现
PART 1: Market Performance of Glow Toys
亚马逊数据显示，Toys & Games大类热销榜前三位分别是：四轴飞行器(3140万美元)、装扮服饰(960万美元)和汽车玩具(540万美元)。而新增评论涨幅前三的产品是：派对用盘子(+232.93%)、3D拼图(+189.92%)和无人机玩具(+83.72%)。
Amazon data shows that the top three bestsellers in Toys & Games are: quadcopters ($31.4 million), dress-up costumes ($9.6 million) and car toys ($5.4 million). The products with the highest growth in new reviews are: party plates (+232.93%), 3D puzzles (+189.92%) and drone toys (+83.72%).
PART 2：全球玩具市场格局
PART 2: Global Toy Market Landscape
美国市场占据全球28.15%份额，2021年规模达342.7亿美元，预计2027年将增长至461.8亿美元。运动和户外玩具是最畅销的细分品类。
The US market accounts for 28.15% of the global share, with a size of $34.27 billion in 2021, expected to grow to $46.18 billion by 2027. Sports and outdoor toys are the best-selling subcategory.
其他主要市场包括：英国(87.2亿美元)、日本(67.9亿美元)和巴西(61亿美元)。塑胶玩具、婴幼儿玩具和毛绒玩具是这些市场的主导品类。
Other major markets include: UK ($8.72 billion), Japan ($6.79 billion) and Brazil ($6.1 billion). Plastic toys, infant toys and plush toys dominate these markets.
PART 3：2022玩具行业趋势
PART 3: 2022 Toy Industry Trends
2022年增长最快的玩具品类：
Fastest growing toy categories in 2022:
- 毛绒玩具 +32%
- Plush toys +32%
- 可动人偶 +12%
- Action figures +12%
- 探索类玩具 +10%
- Exploration toys +10%
PART 4：热门选品建议
PART 4: Hot Product Recommendations
1. 益智科教玩具
1. Educational Toys
儿童涂鸦板和拼图类产品在亚马逊BSR榜单表现突出，兼具娱乐性和教育价值。
Children's doodle boards and puzzle products perform well on Amazon's BSR list, combining entertainment and educational value.
2. 体育运动玩具
2. Sports Toys
涵盖橄榄球、棒球、篮球等美国主流运动项目，特别是发光版本更受市场欢迎。
Covers mainstream American sports like football, baseball and basketball, with glowing versions being particularly popular.
跨境电商选品专家提示： 关注SDS定制选品平台，解决选品定位不清晰、库存积压等行业痛点。
Cross-border e-commerce expert tip: Pay attention to SDS customized product selection platform to solve industry pain points such as unclear product positioning and inventory backlog.
