服务最到位的TikTok跨境电商入驻：为什么要做谷歌推广？SEM和SEO的关系与区别
首先你需要了解什么是搜索营销。 搜索营销（Search marketing）是任何帮助品牌通过出现在搜索引擎结果页面（SERP, search engine results pages）而获得关注的策略。它包括努力获得更高的排名和增加搜索可见度，从而为网站或特定网页带来更多流量。
First, you need to understand what search marketing is. Search marketing refers to any strategy that helps brands gain attention by appearing on search engine results pages (SERPs). It involves efforts to achieve higher rankings and increase search visibility, thereby driving more traffic to websites or specific pages.
而SEM和SEO的主要区别在于：搜索引擎优化（SEO）的重点是优化网站，以便从自然搜索结果中获得流量。而搜索引擎营销（SEM）的目标是从自然搜索和付费搜索中获得流量和知名度。
The main differences between SEM and SEO are: Search Engine Optimization (SEO) focuses on optimizing websites to gain traffic from organic search results. Search Engine Marketing (SEM) aims to obtain traffic and visibility from both organic and paid searches.
换句话说就是，Google的搜索结果分为两个主要类别：付费搜索结果（paid search results）和自然搜索结果（organic search results）。
In other words, Google's search results are divided into two main categories: paid search results and organic search results.
SEO的目标是将你的独立站的排名尽可能靠前地展示在自然搜索结果中，SEO是一种免费策略：你也可以通过每次点击付费（Pay Per Click, PPC）使你的网站出现在搜索结果的付费区域，PPC是一种付费策略：
The goal of SEO is to rank your independent website as high as possible in organic search results. SEO is a free strategy: you can also use Pay Per Click (PPC) to make your website appear in the paid section of search results, which is a paid strategy.
SEO是指你100%专注于在有自然搜索中的排名。SEM是指你同时利用SEO和PPC，以便从搜索引擎获得流量。
SEO means you focus 100% on ranking in organic searches. SEM means you utilize both SEO and PPC to drive traffic from search engines.
所以，SEM是一个广泛的术语，包括SEO和PPC。这意味着，SEO是SEM下的一个类别。但在实际操作中，大家已经习惯了把PPC说成SEM，所以下面我们也将延续这个约定俗成的说法，即：SEO就是指免费的自然流量，SEM就是指付费的广告流量。
Therefore, SEM is a broad term that includes both SEO and PPC. This means SEO is a subset of SEM. However, in practice, people have become accustomed to referring to PPC as SEM, so we will follow this conventional understanding: SEO refers to free organic traffic, while SEM refers to paid advertising traffic.
