沃尔玛美国站正式开放中国卖家入驻：资质要求与运营指南
最新消息：全球零售巨头沃尔玛今日在深圳举行电商招商战略发布会，正式宣布沃尔玛美国站向中国公司主体开放入驻。这是中国跨境电商卖家拓展北美市场的重大机遇。
Breaking News: Retail giant Walmart officially announced at its e-commerce investment promotion conference in Shenzhen that Walmart US Marketplace is now open to Chinese companies, creating significant opportunities for cross-border sellers to expand in the North American market.
一、入驻资质要求
I. Qualification Requirements
沃尔玛对入驻卖家设定了明确的资质标准：
Walmart has set clear qualification standards for sellers:
- 有效的中国营业执照
- Valid Chinese business license
- 一年以上北美市场电商平台运营经验
- Over one year of e-commerce operation experience in North American markets
- 良好的店铺评分及销售记录
- Good store ratings and sales records
特别提示：沃尔玛全球风控合规团队将严格审核营业执照有效性。无北美运营经验的卖家（如仅经营东南亚市场）暂不符合入驻条件。
Special Note: Walmart's global risk control team will strictly verify business license validity. Sellers without North American operation experience (e.g. only operating in Southeast Asia) currently don't qualify.
二、官方入驻渠道
II. Official Registration Channels
沃尔玛强调唯一官方线上申请渠道为微信公众号"沃尔玛全球电商"，线下招商会也是可靠选择。市场上有服务商声称收费代办入驻，均为非官方渠道。
Walmart emphasizes the only official online application channel is the WeChat official account "Walmart Global E-commerce". Offline investment conferences are also reliable options. Beware of unauthorized agents charging for registration services.
入驻流程包括：
Registration process includes:
- 填写问卷（通过官方公众号或活动二维码）
- Complete questionnaire (via official account or event QR code)
- 线上申请及文件提交
- Online application and document submission
- 文件审核
- Document review
- 账号注册与评估
- Account registration and evaluation
- 正式上线运营
- Official launch and operation
三、物流与运营支持
III. Logistics and Operation Support
沃尔玛为卖家提供WFS（Walmart Fulfillment Services）物流解决方案，具有以下优势：
Walmart provides WFS (Walmart Fulfillment Services) with these advantages:
- 2日达标签提升产品曝光
- 2-day delivery badge improves product visibility
- 全流程仓储配送服务
- End-to-end warehousing and distribution
- 全渠道免费退货服务
- Omnichannel free return service
此外，沃尔玛还提供站内工具包和广告服务，帮助卖家提升销量。
Additionally, Walmart provides in-store toolkits and advertising services to boost sales.
四、平台数据与选品建议
IV. Platform Data and Product Selection Advice
数据显示，2020年沃尔玛第三方卖家业务增长翻倍，重点品类包括：
Data shows Walmart's third-party seller business doubled in 2020, with key categories including:
- 3C电子/玩具/季节用品（增长最快）
- 3C electronics/toys/seasonal products (fastest growth)
- 家居家具/日用百货
- Home furniture/daily necessities
- 快消/美妆/个护
- FMCG/cosmetics/personal care
中国卖家凭借强大的供应链和电商运营能力，在沃尔玛平台具有显著竞争优势。
Chinese sellers have significant competitive advantages on Walmart with strong supply chains and e-commerce operation capabilities.
