Semrush教程：9大高效方法拓展博客营销主题
Semrush教程：9大高效方法拓展博客营销主题
Semrush Tutorial: 9 Effective Methods to Expand Blog Marketing Topics
博客营销是利用博客开展的网络营销，与传统媒体相比，具有信息量大、自主性强等优势，可以直接带来潜在客户。而博客内容往往是困扰营销者的首要问题，本文将分享9个高效获取博客主题的方法。
Blog marketing is a form of online marketing using blogs. Compared with traditional media, it has advantages such as large amount of information and strong autonomy, which can directly bring potential customers. However, blog content is often the primary problem for marketers. This article will share 9 effective methods to obtain blog topics.
一、利用Semrush关键词搜索工具
1. Using Semrush Keyword Research Tools
Semrush是一款强大的SEO优化辅助工具，其部分功能对内容营销有很大帮助，这里主要介绍两个关键词相关的功能：Topic Research和Keyword Gap。
Semrush is a powerful SEO optimization tool, and some of its features are very helpful for content marketing. Here we mainly introduce two keyword-related functions: Topic Research and Keyword Gap.
a. Topic Research功能
a. Topic Research Function
当你已经确定了博客内容的关键词时，Topic Research功能可以快速帮助你扩展关键词，甚至确定文章内容。
When you have determined the keywords for your blog content, the Topic Research function can quickly help you expand keywords and even determine article content.
b. Keyword Gap功能
b. Keyword Gap Function
Topic research功能可以基于产品词进行关键词扩展，而Keyword Gap则是让我们通过对竞争对手的观察来获取关键词。
The Topic Research function can expand keywords based on product terms, while Keyword Gap allows us to obtain keywords by observing competitors.
二、谷歌搜索
2. Google Search
通过谷歌搜索扩展关键词是较为直观且简便的方法。打开谷歌浏览器输入产品相关关键词，搜索框下方就会出现一系列谷歌推荐的搜索词条。
Expanding keywords through Google search is a relatively intuitive and simple method. Open Google Chrome and enter product-related keywords, and a series of Google-recommended search terms will appear below the search box.
三、收集用户意见
3. Collecting User Feedback
用户的意见是我们要考虑的重要因素，直接与用户进行对话是获取用户意见的最高效方式。
User feedback is an important factor we need to consider. Direct communication with users is the most efficient way to obtain user opinions.
a. 观察评论区
a. Observing Comment Sections
博客与社媒发帖评论区往往可以给予我们灵感。用户在评论区的留言往往可以透露他们的喜好或倾向。
Blog and social media post comment sections can often give us inspiration. Users' comments can often reveal their preferences or tendencies.
b. 开展用户调查
b. Conducting User Surveys
如果评论区的内容有限，我们也可以主动开展用户调查。首先，可以在社交媒体平台发布简单的调查问卷。
If the content in the comment section is limited, we can also actively conduct user surveys. First, you can publish simple questionnaires on social media platforms.
四、YouTube相关推荐
4. YouTube Recommendations
如果您的品牌在YouTube拥有账号，可以观察自己视频页侧边栏的相关推荐视频，也许可以给博客撰写带来灵感。
If your brand has an account on YouTube, you can observe the related recommended videos in the sidebar of your video page, which may bring inspiration for blog writing.
五、从论坛中获取内容
5. Getting Content from Forums
一些权重较高的论坛也可以是我们获取博客内容的来源，在这里，我们把论坛大致分为两种：一般性论坛与行业论坛。
Some high-authority forums can also be sources for us to obtain blog content. Here, we roughly divide forums into two types: general forums and industry forums.
六、从Reddit上获取信息
6. Getting Information from Reddit
Reddit类似一个在线社区，几乎每个类目都有多个讨论区，供用户发帖评论。
Reddit is similar to an online community, with multiple discussion areas for almost every category where users can post and comment.
七、发布季节性内容
7. Publishing Seasonal Content
季节性内容是指有时效性的应季内容，如开学季、毕业季、节日内容等。
Seasonal content refers to timely seasonal content, such as back-to-school season, graduation season, holiday content, etc.
八、利用社会热点新闻撰写
8. Utilizing Social Hot Topics
社会热点新闻相关的博客内容也会在短期内获得较大流量。
Blog content related to social hot topics can also gain significant traffic in the short term.
九、发布常青内容 (Evergreen Content)
9. Publishing Evergreen Content
与季节性内容和社会热点资讯不同，常青内容的时效性较长。
Unlike seasonal content and social hot topics, evergreen content has a longer timeliness.
a. 选择流量稳定或趋于上升的关键词
a. Choosing Keywords with Stable or Increasing Traffic
流量稳定或趋于上升的关键词是常青内容的基础。
Keywords with stable or increasing traffic are the foundation of evergreen content.
b. 创建指南类内容 (How-to Guides)
b. Creating How-to Guides
指南类内容是较为常见的常青内容。
How-to guides are relatively common evergreen content.
c. 旧帖重发
c. Republishing Old Posts
旧帖重发是使现有的常青内容重新获取大量流量的方法。
Republishing old posts is a method to regain significant traffic for existing evergreen content.
来源：Cross Border Digital公众号，由Semrush中国区代理Cross Border Digital原创。
Source: Cross Border Digital WeChat Official Account, originally created by Cross Border Digital, Semrush's agent in China.