惠州SEO推广首选：全面解析谷歌推广与Facebook独立站引流策略
什么是Facebook商业页面（Facebook Business Page）？
Facebook商业页面相当于企业的官方社交媒体门户，类似于微信公众号。这是品牌与潜在客户建立联系、发布内容（文章/视频）和开展营销活动的核心阵地。
What is Facebook Business Page?
The Facebook Business Page serves as an official social media portal for businesses, similar to WeChat Official Accounts. It's the central hub for brands to connect with potential customers, publish content (articles/videos) and run marketing campaigns.
创建Facebook商业页面的步骤
- 访问Facebook页面创建链接
- 选择"商家或品牌"类型（独立站首选）
- 命名主页并选择类别
- 上传170×170像素的LOGO头像（推荐PNG格式）
- 设置820×312像素的封面图片（移动端显示640×360像素）
How to Create Facebook Business Page
- Visit Facebook Page creation link
- Select "Business or Brand" type (ideal for independent sites)
- Name your page and choose category
- Upload 170×170px logo (PNG recommended)
- Set 820×312px cover photo (displays as 640×360px on mobile)
Facebook页面优化关键要素
• 用户名设置：使用拉丁字母/数字，不超过50字符，形成专属页面链接
• 基础信息完善：255字内的描述、电商网站分类、联系信息、营业时间
• 自动回复功能：提升客户信任度的即时沟通工具
• 行动号召按钮：添加网站链接的直接转化入口
Facebook Page Optimization Essentials
• Username Setup: Use Latin letters/numbers, max 50 characters for unique page URL
• Complete Basic Info: 255-character description, e-commerce category, contact details, business hours
• Auto-reply Function: Instant communication tool to build trust
• CTA Button: Direct conversion portal to your website
Facebook广告 vs 谷歌广告核心差异
| 对比维度 | Facebook广告 | Google广告 |
|---|---|---|
| 营销类型 | 干扰式营销(Interruption Marketing) | 许可式营销(Permission Marketing) |
| 受众覆盖 | 24-44岁占比67.9%，可定向广泛人群 | 精准搜索用户，覆盖量受限于搜索量 |
| 创意要求 | 需要突出创意吸引注意力 | 基于搜索关键词自动匹配 |
Facebook Ads vs Google Ads Key Differences
| Comparison | Facebook Ads | Google Ads |
|---|---|---|
| Marketing Type | Interruption Marketing | Permission Marketing |
| Audience Reach | 67.9% users aged 24-44, broad targeting | Precise search users, limited by search volume |
| Creative Needs | Requires eye-catching creatives | Auto-matches based on search keywords |
惠州SEO推广建议：对于独立站运营者，建议同时布局Facebook社交引流和谷歌搜索广告。Facebook适合品牌曝光和广泛获客，Google Ads则能捕获高购买意向的精准流量。
Huizhou SEO Recommendation: For independent site operators, we recommend combining Facebook social traffic with Google search ads. Facebook excels at brand exposure and broad acquisition, while Google Ads captures high-intent precision traffic.
