国内顶尖推广公司教你：如何高效开展谷歌竞价推广与外贸业务
一、外贸业务转型的黄金机遇
With the global market becoming more accessible, many factory owners are considering transitioning into foreign trade. This shift presents a golden opportunity for manufacturers to expand their business horizons.
二、外贸业务的基本要求
1. 基础英语能力：掌握300-500个产品相关词汇即可开展业务
Basic English: Knowing 300-500 product-related words is sufficient to start
2. 必备工具：联网电脑是现代外贸的标配
Essential tool: Internet-connected computer is a must for modern trade
三、外贸全流程解析
完整的外贸流程包括：客户开发→商务谈判→产品交付→货款回收→政府申报
Complete process: Client development → Business negotiation → Delivery → Payment → Government reporting
四、关键政府部门及职能
1. 商检局（商品检验检疫）
Inspection Bureau (Commodity Inspection and Quarantine)
2. 海关（出口申报）
Customs (Export Declaration)
3. 外汇管理局（外汇核销）
SAFE (Foreign Exchange Verification)
4. 国税局（出口退税）
Tax Bureau (Export Tax Rebate)
五、专业服务外包方案
市场上有多种专业服务提供商可协助完成外贸全流程：
Professional service providers available for complete trade process:
• 货运代理（报关+运输）
• Freight forwarders (Customs clearance + Transportation)
• 银行（国际结算）
• Banks (International settlement)
• 外贸代理公司（全流程服务）
• Trade agencies (Full-process service)
六、谷歌竞价推广策略
1. 关键词研究：使用Google Keyword Planner工具
Keyword research: Utilize Google Keyword Planner
2. 广告优化：持续测试广告文案和着陆页
Ad optimization: Continuous testing of ad copies and landing pages
3. 转化跟踪：安装Google Analytics代码
Conversion tracking: Implement Google Analytics
七、风险防范建议
外贸领域存在各种商业风险，建议：
Risk prevention suggestions for international trade:
• 使用信用证等安全支付方式
• Use secure payment methods like L/C
• 购买出口信用保险
• Purchase export credit insurance
• 通过专业渠道核实客户资信
• Verify client credibility through professional channels
想了解更多外贸实操技巧？欢迎关注我们的系列教程！
Want to learn more practical trade skills? Follow our tutorial series!
