韩国二手电商市场崛起：中年消费者成为主力军
韩国电商市场近年来呈现爆发式增长，根据韩国国家统计局最新数据显示，市场规模已达到惊人的134.5万亿韩元(约合1126亿美元)。这一增长主要得益于精通数字设备的年轻消费者群体。
In South Korea's e-commerce market, recent statistics from the National Statistical Office show explosive growth reaching KRW 134.5 trillion (approximately $112.6 billion), primarily driven by tech-savvy younger consumers.
然而，在蓬勃发展的电商领域中，二手交易平台正悄然崛起。行业专家估计，仅2020年通过在线社区和移动应用的二手交易规模就达5.2万亿韩元。若计入线下交易(不含二手车)，整个二手市场规模在2019年已突破20万亿韩元。
Yet within this booming sector, secondhand trading platforms are quietly emerging. Industry experts estimate that secondhand transactions via online communities and mobile apps alone reached KRW 5.2 trillion in 2020. Including offline transactions (excluding used cars), the entire secondhand market surpassed KRW 20 trillion in 2019.
令人意外的是，中年消费者正成为这些平台的主力用户。Nielsen Koreanclick数据显示，今年6月使用二手交易APP的1090万用户中，40多岁用户占28%，50多岁用户占22%，合计占比过半。
Surprisingly, middle-aged consumers are becoming the dominant users. Nielsen Koreanclick data shows that among 10.9 million secondhand app users in June, 28% were in their 40s and 22% in their 50s, together accounting for over half of all users.
韩国两大二手平台表现尤为突出：
- Junggonara：拥有1800万用户的专业二手交易社区，年交易量约890万件商品
- Daangn Market：2015年推出的P2P交易应用，月活跃用户达980万
South Korea's top two secondhand platforms stand out:
- Junggonara: Professional secondhand community with 18 million users, handling about 8.9 million annual transactions
- Daangn Market: P2P trading app launched in 2015 with 9.8 million monthly active users
LINA Foundation的研究显示，新冠疫情加速了韩国中年群体的数字化进程。约38%的50岁以上受访者首次尝试了Netflix、YouTube等视频服务，并更多地使用在线生鲜配送服务。
Research from LINA Foundation indicates the COVID-19 pandemic accelerated digital adoption among Korea's middle-aged population. About 38% of respondents over 50 tried video services like Netflix and YouTube for the first time, while increasing use of online grocery delivery.
这一趋势带动了相关电商平台的增长："韩国亚马逊"Coupang销售额同比增长13.5%，快餐连锁School Food上半年销售额增长30%。
This trend has boosted related e-commerce platforms: "Korean Amazon" Coupang saw 13.5% year-over-year sales growth, while fast-food chain School Food achieved 30% sales growth in the first half.
