疫情下柯桥外贸业的转型与坚守 - 纺织企业B2B推广与谷歌竞价运营方案
船小好调头：防疫用品市场的快速转型
Small businesses are more flexible: Rapid transition to epidemic prevention supplies market
在柏盛钻石大厦，绍兴柯桥正瀚纺织品有限公司总经理陈彪正积极调整业务方向。这家主营酒店窗帘用品的外贸公司近期开始涉足消毒湿巾、一次性防护服等防疫用品领域。
At Baosheng Diamond Building, Chen Biao, general manager of Shaoxing Keqiao Zhenghan Textile Co., Ltd., is actively adjusting business direction. This foreign trade company specializing in hotel curtain products has recently ventured into the field of epidemic prevention supplies such as disinfecting wipes and disposable protective clothing.
产业链联动：转战内销市场的战略调整
Industrial chain coordination: Strategic adjustment to domestic market
浙江中绒实业有限公司董事长林如纳近期频繁出差拜访国内客户，将原计划下半年的内销订单提前。通过上下游协同合作，降低成本、创新产品，公司成功获得了足以维持到下半年的订单。
Lin Runa, chairman of Zhejiang Zhongrong Industrial Co., Ltd., has been traveling frequently to visit domestic customers recently, bringing forward domestic sales orders originally planned for the second half of the year. Through upstream and downstream collaboration to reduce costs and innovate products, the company has successfully obtained enough orders to sustain operations until the second half of the year.
深耕主业：布局"后疫情时代"的长期战略
Deep cultivation of main business: Long-term strategy for "post-pandemic era"
浙江东进新材料有限公司董事长陈明贤表示，尽管95%产品出口欧美市场受影响，公司仍坚持纺织面料全产业链布局，新获3.5亿元融资用于纺丝项目，增强核心竞争力。
Chen Mingxian, chairman of Zhejiang Dongjin New Materials Co., Ltd., stated that although 95% of products exported to European and American markets were affected, the company still adheres to the full industrial chain layout of textile fabrics, and has newly obtained 350 million yuan in financing for spinning projects to enhance core competitiveness.
数字营销：B2B推广与谷歌竞价的新机遇
Digital marketing: New opportunities in B2B promotion and Google Ads
网上轻纺城举办的"丝路柯桥·布满全球"云展会取得显著成效：169家商户参展，44586人次观看直播，达成近2000万元交易额。这为外贸企业提供了可靠的B2B推广渠道和谷歌竞价运营方案。
The "Silk Road Keqiao·Global Coverage" online exhibition held by Online Textile City achieved remarkable results: 169 merchants participated, 44,586 live viewers, and nearly 20 million yuan in transactions. This provides foreign trade enterprises with reliable B2B promotion channels and Google Ads operation solutions.
政企合作：外贸企业的强力后盾
Government-enterprise cooperation: Strong backing for foreign trade enterprises
柯桥区政府通过出口信保补助、"两反一保"补贴等政策，累计兑现2192万元补助资金，安排4200万元参展补助，为外贸企业提供实质性支持。
The Keqiao District government has implemented 21.92 million yuan in subsidy funds through export credit insurance subsidies and "two anti-one guarantee" subsidies, and arranged 42 million yuan in exhibition subsidies, providing substantial support for foreign trade enterprises.
