Google推广策略解析与TikTok Shop美国跨境店入驻指南
Google推广是企业实现全球市场拓展的重要数字营销手段。其中"累积获客10万人以上"指的是通过持续的市场活动和优化策略,在Google平台上成功吸引超过10万潜在客户的过程。而谷歌收录则是指网站页面被Google搜索引擎抓取并存入数据库,这是实现自然流量增长的基础。
English Version: Google Promotion is a crucial digital marketing strategy for businesses expanding into global markets. The term "accumulating over 100,000 customers" refers to the process of successfully attracting more than 100,000 potential customers through continuous marketing activities and optimization strategies on the Google platform. Meanwhile, Google indexing means that website pages are crawled and stored in Google's search database, forming the foundation for organic traffic growth.
关于谷歌推广竞价的具体操作方法:首先需要创建Google Ads账户,然后通过关键词研究确定目标搜索词,设置合理的出价策略,并持续优化广告文案和落地页体验。成功的Google推广竞价策略需要结合质量得分优化和转化跟踪。
English Version: Regarding the specific operation methods of Google promotion bidding: First, create a Google Ads account, then identify target search terms through keyword research, set reasonable bidding strategies, and continuously optimize ad copy and landing page experience. Successful Google promotion bidding strategies require combining quality score optimization with conversion tracking.
TikTok Shop美国跨境店入驻条件详解:
随着TikTok Shop美国跨境店向中国卖家全面开放,以下是必须满足的四个核心条件:
English Version: Detailed Requirements for TikTok Shop US Cross-border Store Registration:
With TikTok Shop US cross-border stores now fully open to Chinese sellers, here are the four core requirements that must be met:
1. 企业主体要求:接受中国籍法人持股25%或以上的美国注册主体
English Version: 1. Business Entity Requirements: Accepts US-registered entities with Chinese legal persons holding 25% or more shares
2. 仓储物流要求:货物必须存储在美国境内,支持海外仓自发货或平台物流自提
English Version: 2. Warehousing and Logistics Requirements: Goods must be stored in the United States, supporting overseas warehouse self-shipping or platform logistics pickup
3. 销售业绩要求:单一类目在亚马逊美国站的年流水需超过200万美元,流水越高审核优先级越高
English Version: 3. Sales Performance Requirements: Annual turnover in a single category on Amazon US must exceed $2 million, with higher turnover receiving priority review
4. 商品类型建议:优先考虑轻小件商品,客单价在15-50美元之间,且SKU数量超过100个
English Version: 4. Product Type Recommendations: Priority given to lightweight small items with unit prices between $15-50 and SKU quantities exceeding 100
通过合理运用Google推广策略和把握TikTok Shop入驻机遇,企业可以实现跨境业务的快速增长和市场拓展。
English Version: By properly utilizing Google promotion strategies and seizing TikTok Shop registration opportunities, businesses can achieve rapid growth and market expansion in cross-border operations.