武义黑茶品牌"骆驼九龙"杭州开店 打造年轻人第一杯黑茶
金华武义 - 近日,"武阳春雨"旗下黑茶品牌"骆驼九龙"在杭州奥体中心莲荷里商圈开设全新概念门店"墨茶客",独特的装修风格和丰富的茶品吸引了众多消费者,引领新的茶饮消费潮流。
Hangzhou, China - Recently, the black tea brand "Camel Jiulong" under the "Wuyang Spring Rain" brand opened a new concept store "Mocha Guest" in Hangzhou's Olympic Sports Center Lotus Business District. The unique decoration style and rich tea products have attracted many consumers, leading a new trend in tea beverage consumption.
走进墨茶客,茶香阵阵。门店以米灰黑为主色调,搭配温暖的木质元素,展示区、茶饮区、综合功能区布局流畅和谐,这个集休闲、商务、办公为一体的现代茶空间时尚又不缺雅致。
Entering Mocha Guest, the aroma of tea fills the air. The store features a color scheme of beige-gray-black, paired with warm wooden elements. The display area, tea beverage area, and comprehensive functional area are arranged harmoniously, creating a modern tea space that combines leisure, business, and office functions - stylish yet elegant.
年轻人更懂年轻人。80后"茶二代"祝斌凯是"骆驼九龙"黑茶的传承人,也是"墨茶客"品牌创始人。与传统茶叶店不同,在"墨茶客"门店内,除了展示武阳春雨品牌的经典黑茶、名优茶叶外,茶饮区里的陈皮白茶、白桃乌龙、金花茯茶等创新茶品,同样让人眼前一亮。
The young understand the young best. Zhu Binkai, an 80s "second-generation tea entrepreneur", is the inheritor of "Camel Jiulong" black tea and the founder of "Mocha Guest". Different from traditional tea shops, in addition to displaying classic black tea and premium tea products of Wuyang Spring Rain brand, innovative tea products like aged white tea with tangerine peel, white peach oolong, and golden flower fu tea in the beverage area are also eye-catching.
创新茶饮满足年轻消费需求
Innovative tea beverages meet young consumers' needs
"这些新式茶饮都是以武阳春雨的黑茶、名优茶为基底,融合水果、鲜奶等现代元素,满足年轻消费者对于品质和颜值的双重追求。"祝斌凯介绍道。
"These new-style tea beverages are all based on Wuyang Spring Rain's black tea and premium tea, incorporating modern elements like fruits and fresh milk to meet young consumers' dual pursuit of quality and aesthetics," Zhu Binkai explained.
打造年轻人第一杯黑茶
Creating young people's first cup of black tea
"创新、体验、健康、新潮"是"墨茶客"主打的年轻茶理念,打造年轻人喝的第一杯"黑茶"也是祝斌凯创办"墨茶客"的初衷。
"Innovation, experience, health, and trendiness" are the young tea concepts promoted by "Mocha Guest". Creating young people's first cup of "black tea" was also Zhu Binkai's original intention in founding "Mocha Guest".
武义县作为"中国有机茶之乡",优越的生态环境孕育了其纯天然无污染的优良品质,以"武阳春雨"为代表的系列名优茶享誉海内外。
As the "Hometown of China's Organic Tea", Wuyi County's superior ecological environment has nurtured its pure natural and pollution-free excellent quality. The series of premium teas represented by "Wuyang Spring Rain" are renowned both domestically and internationally.
随着茶叶消费日益多样化、个性化,武义县内的众多茶企茶商开启了茶叶"年轻化"探索。黑茶冰淇淋、奶茶、果味茶、抹茶食品、茶味糕点、绿茶啤酒……通过创新形态、口感,迎合市场口味,打造更多元的茶产品。
With tea consumption becoming increasingly diversified and personalized, many tea enterprises in Wuyi County have begun exploring the "youthification" of tea. Black tea ice cream, milk tea, fruit-flavored tea, matcha food, tea-flavored pastries, green tea beer... By innovating forms and tastes to cater to market preferences, more diverse tea products are being created.
此次,"骆驼九龙"黑茶品牌首次进军杭城,为杭州市民带来了更多优质的茶叶选择,也标志着武阳春雨品牌正在进一步开拓创新,为武义茶产业发展灌注新活力。
This time, the "Camel Jiulong" black tea brand entered Hangzhou for the first time, bringing more high-quality tea options to Hangzhou citizens, and also marking that the Wuyang Spring Rain brand is further exploring innovation and injecting new vitality into the development of Wuyi's tea industry.
