如何开通谷歌竞价推广？美客多跨境店与本土店选择指南
一、美客多2025年新卖家入驻政策调整
1. MercadoLibre's 2025 New Seller Admission Policy Updates
根据美客多官方最新消息，2025年海外仓卖家入驻流水要求已下调至5,000美元。目前开放入驻的海外仓站点为墨西哥和智利。
According to the latest official information from MercadoLibre, the revenue requirement for overseas warehouse sellers in 2025 has been reduced to $5,000 USD. Currently open overseas warehouse sites are Mexico and Chile.
美客多希望通过这一招商政策调整，让更多中国跨境卖家能够抓住拉美市场的电商机遇。
MercadoLibre hopes this policy adjustment will enable more Chinese cross-border sellers to seize e-commerce opportunities in the Latin American market.
主要变化：
Key Changes:
- 海外仓入驻流水要求从3万美元降至5,000美元
- Overseas warehouse revenue requirement reduced from $30,000 to $5,000
- 新增美国转运仓卖家选项
- Added US transit warehouse seller option
- 调整了推荐优势类目
- Adjusted recommended product categories
二、跨境店VS本土店选择指南
2. Cross-border Store vs Local Store Selection Guide
美客多平台提供两种经营模式：
MercadoLibre offers two business models:
跨境店优势：
Cross-border Store Advantages:
- 适合跨境电商经验丰富的卖家
- Suitable for sellers with cross-border e-commerce experience
- 开拓新市场的理想选择
- Ideal for exploring new markets
本土店优势：
Local Store Advantages:
- 适合深耕拉美市场的卖家
- Suitable for sellers focusing on Latin American market
- 更有利于品牌化发展
- More conducive to brand development
三、美客多2024年第三季度业绩亮点
3. MercadoLibre Q3 2024 Performance Highlights
根据财报显示：
According to the financial report:
- GMV达129亿美元，同比增长14%
- GMV reached $12.9 billion, up 14% YoY
- 巴西市场GMV同比增长34%
- Brazil market GMV increased 34% YoY
- 墨西哥市场增长27%
- Mexico market grew 27%
美客多持续加大物流基础设施投入，提升巴西物流覆盖率，为卖家创造更好的经营环境。
MercadoLibre continues to invest in logistics infrastructure, improving coverage in Brazil to create a better business environment for sellers.
无论您是美客多新手还是已有经验的卖家，现在都是进入拉美市场的好时机！
Whether you're new to MercadoLibre or an experienced seller, now is a great time to enter the Latin American market!