外贸企业如何高效获客？温州工厂跨境重生案例解析
外贸企业如何高效获客？温州工厂跨境重生案例解析
How to Find Customers for Foreign Trade? Case Study of Wenzhou Factory's Cross-border Revival
十一月的温州街头，晚风稍显寒意。十年间，记不清这是老陈第几次来温州了。从老陈摁灭手机屏幕的那刻起，多笔价值百万美元的跨境商采，正流转于他、温州、欧美和上海之间。
In the streets of Wenzhou in November, the evening breeze carries a slight chill. Over the past decade, Old Chen has lost count of how many times he's been to Wenzhou. The moment he turns off his phone screen, multiple cross-border procurement deals worth millions of dollars are circulating between him, Wenzhou, Europe/America, and Shanghai.
外贸新势力：跨境B2B数字化趋势
The New Force in Foreign Trade: Digital Trends in Cross-border B2B
区别于传统外贸，而今的外贸新势力——跨境B2B，依托数字化，更追求线上效率，也考究成本。依据Episerver调查显示：
- 41%的分销商通过线上B2B渠道获取超六成收入
- 40%的制造商线上收入占比超60%
Different from traditional foreign trade, today's new force - cross-border B2B - relies on digitalization to pursue online efficiency while controlling costs. According to Episerver research:
- 41% of distributors obtain over 60% revenue through online B2B channels
- 40% of manufacturers derive over 60% income online
中国跨境B2B市场前景
Prospects of China's Cross-border B2B Market
艾瑞咨询报告指出：
2020-2025年中国跨境出口B2B电商市场复合增速将达28.3%
2025年市场规模预计达11.2万亿元
iResearch report indicates:
From 2020 to 2025, China's cross-border export B2B e-commerce market will maintain a 28.3% CAGR
Market size is projected to reach 11.2 trillion yuan by 2025
外贸企业获客解决方案
Customer Acquisition Solutions for Foreign Trade
三大核心策略：
- 谷歌竞价推广（Google Ads）精准投放
- 外贸宝（Trusple）跨境收款解决方案
- B2B平台+独立站双轨运营
Three Core Strategies:
- Precision targeting with Google Ads
- Cross-border payment solution with Trusple
- Dual-track operation with B2B platforms and independent websites
以温州工厂为例，通过"外贸宝+Google Ads"组合方案，实现：
- 获客成本降低40%
- 收款周期缩短至3天
- 旺季资金周转效率提升65%
Taking Wenzhou factories as an example, the "Trusple + Google Ads" combo solution achieves:
- 40% reduction in customer acquisition cost
- Payment collection cycle shortened to 3 days
- 65% improvement in capital turnover efficiency during peak seasons
旺季营销特别提示
Peak Season Marketing Tips
当前正值海外年终旺季，建议外贸企业：
立即注册外贸宝，享受12月专属福利：
- 美金收款返点
- 卡支付手续费五折
- 提现免手续费
- 货物运输险免费赠
With the overseas year-end peak season approaching, foreign trade enterprises are advised to:
Register with Trusple now to enjoy December-exclusive benefits:
- USD collection rebates
- 50% off card payment fees
- Free withdrawal
- Free cargo transportation insurance
