东南亚TikTok Shop商家入驻指南：5大市场与资质要求全解析
东南亚TikTok Shop电商市场概况
TikTok Shop目前已在东南亚5个国家开放电商业务：菲律宾、马来西亚、泰国、越南和新加坡。
Overview of TikTok Shop E-commerce Markets in Southeast Asia
TikTok Shop is currently available in 5 Southeast Asian countries: Philippines, Malaysia, Thailand, Vietnam, and Singapore.
平台采用商家自运营模式，商家享有完全自主经营权，可灵活选择以下运营方式：
- 商城运营
- 直播和短视频营销
- 达人合作
- 参与平台大促活动
The platform adopts a merchant self-operation model, giving merchants full autonomy to choose from various operation methods:
- Mall operation
- Live streaming and short video marketing
- Collaboration with influencers
- Participation in platform promotions
入驻资质要求
目前只需满足以下3个条件：
- 需提供有限公司或个人独资企业营业执照（暂不接受个体工商户）
- 同执照或同法人需拥有正在经营的内贸或跨境电商店铺
- 店铺综合评分≥4.3或好评率≥90%
Merchant Requirements
Currently only need to meet these 3 conditions:
- Provide business license of limited company or sole proprietorship (individual businesses not accepted)
- Same license or legal person must have an operating domestic or cross-border e-commerce store
- Store rating ≥4.3 or positive review rate ≥90%
运营优势
商家可根据运营策略灵活定价，获得更多利润，适合各种品类的电商运营。
Operation Advantages
Merchants can flexibly set prices according to operation strategies to obtain more profits, suitable for e-commerce operations of various categories.
