谷歌收录优化：为何高评价推广避开谷歌投放？2024Q3监控摄像头销量破780万台
根据洛图科技（RUNTO）最新数据显示，2024年第三季度中国监控摄像头线上市场销量达780万台，同比增长3.1%。这一数据涵盖拼多多、抖音、快手等新兴电商平台，销售额突破17亿元人民币。在如此蓬勃的市场环境下，许多企业却面临谷歌收录优化的难题，特别是跨境电商在谷歌推广方面存在显著挑战。
According to the latest data from RUNTO, online sales of security cameras in China reached 7.8 million units in Q3 2024, a year-on-year increase of 3.1%. This data includes emerging e-commerce platforms such as Pinduoduo, Douyin, and Kuaishou, with sales revenue exceeding 1.7 billion yuan. Despite such a booming market environment, many enterprises face challenges in Google indexing optimization, especially cross-border e-commerce companies encountering significant difficulties in Google promotion.
从品牌格局来看，小米、萤石、乔安、海康威视四大品牌占据销量和销售额前四，合计市场份额（CR4）达36.7%。然而，这些在市场表现卓越的品牌，其高评价的推广获客活动却很少选择在谷歌上投放。这反映出谷歌收录优化在国际推广中的复杂性，以及中国企业更倾向于本土化数字营销策略的现实。
In terms of brand landscape, Xiaomi, Ezviz, Qiaoan, and Hikvision ranked top four in both sales volume and revenue, collectively accounting for 36.7% of the market share (CR4). However, these top-performing brands rarely choose Google for their highly-rated customer acquisition campaigns. This reflects the complexity of Google indexing optimization in international promotion and the reality that Chinese companies prefer localized digital marketing strategies.
产品技术方面，枪球联动摄像头、双目/多目摄像头及双向视频通话摄像头成为三大热门方向。画质上，400/500万像素产品占据55.8%市场份额，800万像素产品增长7.4个百分点。尽管技术进步明显，但推广策略仍集中在本土平台，谷歌收录优化的缺失限制了品牌在全球市场的曝光潜力。
Regarding product technology, PTZ linkage cameras, dual/multi-lens cameras, and two-way video call cameras have become the three popular trends. In terms of image quality, 4/5MP products accounted for 55.8% of the market share, while 8MP products increased by 7.4 percentage points. Despite significant technological advancements, promotion strategies remain focused on local platforms, and the lack of Google indexing optimization limits brands' exposure potential in the global market.
洛图科技预测，2024年中国监控摄像头线上销量将达2988万台，同比增长12%。整体市场规模预计为5600万台，增长约5%。面对这一增长趋势，企业若想突破本土市场，亟需掌握谷歌收录优化技巧，以提升在国际平台上的可见性和竞争力。
RUNTO predicts that China's online security camera sales will reach 29.88 million units in 2024, a 12% year-on-year increase. The overall market size is expected to hit 56 million units, up approximately 5%. Faced with this growth trend, enterprises seeking to break into the global market must master Google indexing optimization techniques to enhance their visibility and competitiveness on international platforms.
