太仓跨境电商爆发式增长：206%增速背后的成功密码
2024年1-7月，太仓市跨境电商进出口额达3.39亿元，同比增长206%，增速位居苏州第二。这一亮眼成绩的背后，是太仓企业积极拓展海外市场的成功实践。
From January to July 2024, Taicang City achieved 339 million yuan in cross-border e-commerce import and export volume, a year-on-year increase of 206%, ranking second in growth rate among Suzhou's districts. Behind these impressive figures lies the successful practice of Taicang enterprises actively expanding into overseas markets.
品牌出海：傲澜贸易的千万美元之路
Brand Going Global: Aolan Trading's Journey to Tens of Millions of Dollars
苏州傲澜贸易有限公司成立于2021年，专注自主品牌开发和跨境电商运营。通过亚马逊和沃尔玛平台，其产品畅销欧美市场。"今年销售额预计超1000万美元，"总经理阚宏彪表示，"我们特别注重开发太仓本地特色产品，深受海外消费者喜爱。"
Founded in 2021, Suzhou Aolan Trading Co., Ltd. focuses on independent brand development and cross-border e-commerce operations. Its products are popular in European and American markets through Amazon and Walmart platforms. "This year's sales are expected to exceed $10 million," said General Manager Kan Hongbiao. "We pay special attention to developing Taicang's local specialty products, which are very popular among overseas consumers."
传统企业转型：飘志华的线上突破
Traditional Enterprise Transformation: Piaozhihua's Online Breakthrough
拥有20年历史的飘志华复合材料科技通过阿里巴巴平台开拓海外市场，2023年跨境电商销售额达2000万元。"我们新增了两条全自动生产线，"总经理陈阳旭介绍，"为跨境电商发展做好了充分准备。"
With 20 years of history, Piaozhihua Composite Materials Technology has expanded into overseas markets through Alibaba's platform, achieving 20 million yuan in cross-border e-commerce sales in 2023. "We have added two new fully automated production lines," said General Manager Chen Yangxu, "making full preparations for cross-border e-commerce development."
政府支持：构建跨境电商新生态
Government Support: Building a New Cross-border E-commerce Ecosystem
太仓市商务局出台《2024年跨境电商工作要点》，通过多项举措推动行业发展：
- 加快对日跨境电商物流枢纽建设
- 引进京东国际等龙头项目
- 组织企业参加广交会等国际展会
- 开展跨境电商专题培训
The Taicang Commerce Bureau issued the "Key Points of Cross-border E-commerce Work in 2024", promoting industry development through multiple measures:
- Accelerating the construction of cross-border e-commerce logistics hub to Japan
- Introducing leading projects such as JD International
- Organizing enterprises to participate in international exhibitions like the Canton Fair
- Conducting special training on cross-border e-commerce
展望未来，太仓将继续以"跃升行动年"为主线，通过独立站、跨境直播等新路径，助力更多企业实现阳光化、合规化出口，打造跨境电商发展新高地。
Looking ahead, Taicang will continue to focus on the "Year of Leapfrog Action", helping more enterprises achieve standardized and compliant exports through new channels such as independent websites and cross-border live streaming, creating a new highland for cross-border e-commerce development.
