独立站建站全攻略：从0到1搭建跨境电商网站
为什么SEO推广效果不佳？ 很多新手卖家发现独立站SEO推广效果不理想，主要原因包括：关键词选择不当、网站结构不优化、内容质量不高、外链建设不足等。
Why is SEO promotion ineffective? Many new sellers find that independent website SEO promotion is not effective, mainly due to: improper keyword selection, unoptimized website structure, low content quality, insufficient backlink building, etc.
谷歌竞价的推广形式 Google Ads主要有以下几种推广形式：搜索广告(Search Ads)、展示广告(Display Ads)、购物广告(Shopping Ads)、视频广告(Video Ads)和应用广告(App Ads)。
Google Ads promotion formats Google Ads mainly has the following promotion formats: Search Ads, Display Ads, Shopping Ads, Video Ads and App Ads.
独立站建站详细步骤
Detailed Steps for Building an Independent Website
1. 准备工作
1. Preparation
• 品牌名称：简单易记、有代表性
• Brand name: Simple, memorable and representative
• 品牌logo：图形化设计更易记忆
• Brand logo: Graphic design is easier to remember
2. 选择建站平台
2. Choose website building platform
• SaaS建站：快速便捷，适合新手
• SaaS website building: Fast and convenient, suitable for beginners
• 自主开发：适合大卖家，成本高
• Self-development: Suitable for large sellers, high cost
• 开源建站：需要技术基础
• Open source website building: Requires technical knowledge
3. 域名选择
3. Domain name selection
建议选择.com结尾、与品牌名一致、简单好记的域名
It is recommended to choose a .com domain name that matches the brand name and is simple and memorable
4. 支付对接
4. Payment integration
对接全球50+支付方式，支持自动切换本地支付方式
Integrate 50+ global payment methods, support automatic switching to local payment methods
5. 店铺装修
5. Store decoration
SaaS平台提供模板，开源建站需自行设计
SaaS platforms provide templates, open source requires self-design
6. 添加插件
6. Add plugins
根据运营需求逐步添加功能插件
Add functional plugins gradually according to operational needs
7. 内容填充
7. Content filling
添加产品文案和图片，持续优化网站
Add product copy and images, continuously optimize the website
新手建议： 建议新手从SaaS建站开始，降低技术门槛，快速上线。
For beginners: It is recommended for beginners to start with SaaS website building to reduce technical barriers and go online quickly.
