权威营销获客指南：如何利用谷歌搜索引擎免费获取外贸客户
中国外贸形势分析与政策解读
China's Foreign Trade Situation Analysis and Policy Interpretation
国务院新闻办公室于2023年4月23日举行政策吹风会，商务部国际贸易谈判代表兼副部长王受文指出：
The State Council Information Office held a policy briefing on April 23, 2023. Wang Shouwen, Vice Minister of Commerce and International Trade Negotiator, pointed out:
核心挑战：
Key Challenges:
- 外需不确定性是最大制约因素
- Uncertainty in external demand is the biggest constraint
- 外贸企业面临参展不便、风险上升等压力
- Foreign trade enterprises face pressures such as inconvenient exhibitions and rising risks
政策支持：
Policy Support:
商务部推出两大方面措施：
The Ministry of Commerce has introduced measures in two major aspects:
1. 稳规模措施
1. Measures to stabilize scale
- 恢复线下展会，提高APEC商务旅行卡效率
- Resume offline exhibitions and improve APEC business travel card efficiency
- 支持汽车企业国际营销服务体系建设
- Support the construction of international marketing service systems for automobile enterprises
2. 优结构措施
2. Measures to optimize structure
- 推动加工贸易向中西部转移
- Promote the transfer of processing trade to central and western regions
- 支持粤港澳大湾区贸易数字化发展
- Support the digital development of trade in the Greater Bay Area
SEO营销建议：
SEO Marketing Suggestions:
外贸企业应抓住政策机遇，通过以下方式提升线上获客能力：
Foreign trade enterprises should seize policy opportunities and improve online customer acquisition capabilities through the following methods:
- 优化多语言网站SEO，提升谷歌搜索排名
- Optimize multilingual website SEO to improve Google search rankings
- 建立行业关键词库，覆盖全球采购商搜索习惯
- Establish industry keyword libraries to cover global buyers' search habits
- 利用Google My Business等免费工具建立本地化展示
- Use free tools like Google My Business to establish localized displays
专家预测：
Expert Predictions:
随着政策落地和数字化工具的应用，2023年下半年外贸企业线上获客效率有望提升30%以上。
With the implementation of policies and the application of digital tools, the online customer acquisition efficiency of foreign trade enterprises is expected to increase by more than 30% in the second half of 2023.
