如何实现可信SEO与高效广告推广？国内外广告策略对比分析
随着数字营销的发展，可信的SEO策略和广告推广成为企业获取流量的关键。但面对Google日益严格的广告政策，以及国内泛滥的广告环境，营销人员需要重新思考推广方式。
Google的广告屏蔽政策
Google has implemented strict ad blocking policies
最近Google开始屏蔽影响用户体验的Android广告形式，包括：
Recently Google started blocking Android ad formats that affect user experience, including:
- 遮挡页面的弹窗广告 Pop-up ads that block content
- 全屏插页广告 Full-screen interstitial ads
- 强制关闭式广告 Ads requiring manual closure
- 伪装式插页广告 Disguised interstitial ads
2022年Google屏蔽了7.8亿条"坏广告"，同时推出创新广告形式如"试玩广告"，让用户体验60秒应用试玩。
In 2022, Google blocked 780 million "bad ads" while introducing innovative formats like "trial ads" allowing 60-second app trials.
国内广告环境现状
Current state of domestic advertising environment
与Google的用户友好政策形成鲜明对比，国内用户仍被各种强制广告困扰：
In stark contrast to Google's user-friendly policies, domestic users still suffer from intrusive ads:
- 视频前60-120秒不可跳过广告 Unskippable 60-120s pre-roll ads
- 节目中插广告 Mid-roll program ads
- 多重广告叠加 Multiple ad stacking
创新广告案例
Innovative advertising case
《亲爱的翻译官》采用互动原生广告技术，为凯迪拉克实现14.16%点击率，远高于传统广告0.3%。
"Dear Translator" used interactive native ad technology to achieve 14.16% CTR for Cadillac, far exceeding traditional ads' 0.3%.
SEO与广告的未来
The future of SEO and advertising
成功的数字营销需要：
Successful digital marketing requires:
- 以用户体验为核心 User experience as the core
- 采用原生互动广告形式 Adopting native interactive formats
- 遵守平台广告政策 Complying with platform ad policies
- 持续优化SEO策略 Continuously optimizing SEO strategies
Google已树立良好典范，期待国内营销环境也能实现用户体验与商业价值的双赢。
Google has set a good example, hoping domestic marketing can also achieve win-win for user experience and commercial value.
