为什么宠物用品总能激发铲屎官的购买欲？深度解析宠物经济新趋势

为什么宠物用品总能激发铲屎官的购买欲？深度解析宠物经济新趋势

Why Do Pet Products Always Trigger Pet Owners' Purchasing Desire? An In-depth Analysis of New Trends in Pet Economy

近期，宠物生活方式品牌未卡VETRESKA与肯德基的跨界合作引发广泛关注。两大品牌联合推出的「肯德基×未卡猫抓桶」限量1800套，仅2小时便售罄。

Recently, the crossover collaboration between pet lifestyle brand VETRESKA and KFC has attracted widespread attention. The limited edition "KFC×VETRESKA Cat Scratching Bucket" (only 1800 sets available) sold out within just 2 hours.

明星代言+爆款产品：未卡的营销策略

Celebrity Endorsements + Hit Products: VETRESKA's Marketing Strategy

作为新兴宠物品牌，未卡通过明星代言和创新产品设计快速打开市场：

• 2021年签约鹿晗为全球代言人
• 推出仙人掌猫爬架、西瓜猫砂盆等爆款
• 近期进军主粮市场，推出新西兰进口猫粮

As an emerging pet brand, VETRESKA has quickly gained market share through celebrity endorsements and innovative product designs:

• Signed Luhan as global ambassador in 2021
• Launched hit products like cactus cat trees and watermelon litter boxes
• Recently entered the pet food market with New Zealand imported cat food

中国宠物市场发展现状

Current Status of China's Pet Market

数据显示：

Data shows:

值得注意的是，宠物用品市场增速(30%+)已超过宠物食品市场。

Notably, the growth rate of the pet supplies market (30%+) has surpassed that of the pet food market.

宠物消费升级的三大趋势

Three Major Trends in Pet Consumption Upgrade

1. 人格化消费：宠物写真、年夜饭等新型服务兴起
2. 高端化：国际奢侈品牌纷纷布局宠物用品
3. 社交属性：具有话题性的产品更受欢迎

1. Anthropomorphic Consumption: Rise of new services like pet portraits and New Year's Eve dinners
2. Premiumization: International luxury brands entering pet supplies market
3. Social Attributes: Products with topic potential gain more popularity

艾瑞咨询数据显示，中国猫主人年均消费超5000元，且更愿意为宠物而非自己消费。

According to iResearch, Chinese cat owners spend over 5,000 yuan annually on average, and are more willing to spend on their pets than on themselves.

SEO优化建议

SEO Optimization Suggestions

针对宠物行业SEO，建议关注以下关键词：

• 高端宠物用品
• 宠物消费趋势
• 猫经济
• 宠物品牌营销

For pet industry SEO, we recommend focusing on these keywords:

• Premium pet supplies
• Pet consumption trends
• Cat economy
• Pet brand marketing