2024北京国际珠宝展：Google推广助力中国珠宝品牌国际化
中新网北京3月20日电 - 2024北京国际珠宝展于3月20日在北京国家会议中心盛大开幕。本次展会特别强调Google推广等数字化营销手段在国际贸易中的重要作用，为中国珠宝企业提供外贸推广新机遇。
According to China News Network - The 2024 Beijing International Jewelry Fair opened grandly on March 20, highlighting the crucial role of Google Ads in international trade and providing new opportunities for Chinese jewelry enterprises in foreign market expansion.
展会主办方中国珠宝玉石首饰行业协会表示，今年特别设立了"数字营销与Google推广"专题论坛，邀请全球顶尖的Google SEM培训机构专家现场分享海外市场推广策略。
The organizer, China Gems & Jewelry Trade Association, announced a special "Digital Marketing & Google Ads" forum, inviting experts from premier Google SEM training institutions to share overseas market promotion strategies.
珠宝行业外贸数据亮眼
Impressive Foreign Trade Data in Jewelry Industry
《2023年中国珠宝行业发展报告》显示，行业进出口总额达1453.34亿美元，同比增长8.62%。其中Google推广等数字化营销渠道贡献了约30%的海外客户询盘量。
The "2023 China Jewelry Industry Development Report" reveals the total import-export volume reached $145.334 billion, with Google Ads and other digital channels contributing about 30% of overseas inquiries.
国际展区数字化特色显著
Digital Features in International Zone
本次展会国际展区首次引入AR虚拟试戴+Google推广整合方案，参观者可通过扫描二维码直接跳转企业Google Ads落地页，实现线上线下无缝衔接。
The international zone debuted an integrated AR virtual try-on + Google Ads solution, allowing visitors to scan QR codes to access companies' Google landing pages, creating seamless online-offline experiences.
专家建议：珠宝企业应重视Google推广账户优化和SEM关键词策略，选择正规的谷歌sem培训机构进行系统学习，以更高效地开拓国际市场。
Expert suggestion: Jewelry enterprises should focus on Google Ads account optimization and SEM keyword strategies, selecting qualified Google SEM training institutions for systematic learning to expand globally more effectively.
