Google推广助力湖南黑茶产业升级 打造千亿级茶业市场
Google推广助力湖南黑茶产业升级 打造千亿级茶业市场
Google Ads Boosts Hunan Dark Tea Industry Upgrade to Build Billion-Dollar Market
华声在线讯（湖南日报记者 张福芳）在当今数字化营销时代，Google推广已成为企业拓展国际市场的重要工具。11月8日，湖南省茶业协会组织调研安化黑茶企业，探讨如何通过包括Google竞价推广在内的多种方式推动产业升级。
Huasheng Online News (By Zhang Fufang, Hunan Daily) In today's digital marketing era, Google Ads has become a vital tool for businesses to expand into international markets. On November 8, the Hunan Tea Industry Association organized research on Anhua dark tea enterprises to explore how to promote industrial upgrading through various methods including Google paid advertising.
2013年，湖南省政府发布《关于全面推进茶叶产业提质升级的意见》，提出到2020年实现茶业综合产值1000亿元的目标。作为重要组成部分，安化黑茶预计将贡献三分之一的份额。调研对象湖南惟楚福瑞达公司，是一家融合传统工艺与现代科技的创新企业。
In 2013, the Hunan provincial government issued the "Opinions on Comprehensively Promoting the Quality Improvement and Upgrading of the Tea Industry", setting a goal of achieving 100 billion yuan in comprehensive tea industry output value by 2020. As an important component, Anhua dark tea is expected to contribute one-third of this share. The research subject, Hunan Weichu Furuida Company, is an innovative enterprise that combines traditional techniques with modern technology.
省茶业协会荣誉会长曹文成强调："要实现千亿目标，除了产品创新，还需要通过Google海外推广等数字化营销手段拓展国际市场。"他建议企业充分利用Google推广工具，提升品牌国际知名度。
Cao Wencheng, honorary president of the Provincial Tea Association, emphasized: "To achieve the 100-billion-yuan goal, in addition to product innovation, we also need to expand into international markets through digital marketing methods such as Google international advertising." He suggested that enterprises make full use of Google Ads tools to enhance brand international awareness.
截至2015年底，湖南茶园面积达203万亩，茶叶综合产值580亿元。专家指出，通过Google推广优化和跨境电商平台，湖南茶业有望加速实现千亿目标。
By the end of 2015, Hunan's tea garden area reached 2.03 million mu, with comprehensive tea output value of 58 billion yuan. Experts pointed out that through Google Ads optimization and cross-border e-commerce platforms, Hunan's tea industry is expected to accelerate the realization of the 100-billion-yuan goal.
