国内顶尖SEM推广软件推荐：如何选择谷歌海外推广代理商？
跨境电商的黄金市场：根据PayPal和IPSOS的最新调查报告显示，2017年全球电商交易额预计将达到6616.6亿美元，其中移动电商增长率高达30%。在这样的大环境下，中国和美国已然成为跨境电商发展的"天堂"。
The Golden Market of Cross-border E-commerce: According to the latest survey report from PayPal and IPSOS, global e-commerce transactions are expected to reach $661.66 billion in 2017, with mobile e-commerce growing at 30%. In this context, China and the United States have become the "paradise" for cross-border e-commerce development.
PayPal发布的第二次年度全球电商报告调查了29个国家的23200名消费者的购物习惯，揭示了以下重要发现：
PayPal's second annual global e-commerce report surveyed the shopping habits of 23,200 consumers in 29 countries, revealing the following key findings:
- 35%的网购者在2015年进行过跨境购物（2014年为26%）
- 29个国家中25%的网购者从美国网站购物
- 19%的网购者从中国网站购物（英国消费者占14%）
- 50%的网购者从国外网站购物（美国消费者占22%）
- 日本跨境购物率最低（12%），爱尔兰最高（86%）
- 16%的网购者通过手机下单（尼日利亚37.8%，中国34%）
影响跨境购物的关键因素：73%的消费者表示价格是跨境购物的首要原因，但昂贵的运费是导致购物车放弃的主要原因。因此，45%的跨境购物者会使用转寄地址或货运代理来节省运费。
Key Factors Affecting Cross-border Shopping: 73% of consumers cited price as the primary reason for cross-border shopping, but expensive shipping costs are the main reason for cart abandonment. As a result, 45% of cross-border shoppers use forwarding addresses or freight forwarders to save on shipping costs.
SEM推广软件选择建议：对于想要拓展海外市场的中国企业，选择专业的SEM推广软件和谷歌海外推广代理商至关重要。优质的代理商应具备：
SEM Software Selection Advice: For Chinese companies looking to expand overseas, choosing professional SEM promotion software and Google overseas promotion agents is crucial. Quality agents should have:
- 丰富的海外市场经验
- 专业的SEO/SEM团队
- 多语言支持能力
- 精准的数据分析工具
- 良好的客户评价
随着跨境电商的持续升温，选择合适的推广工具和代理商将成为企业成功开拓国际市场的关键因素。
With the continuous heating up of cross-border e-commerce, choosing the right promotion tools and agents will become a key factor for companies to successfully expand into international markets.