2019最新Google Shopping产品营销全攻略：从外贸出口现状到竞价推广实战
全球外贸出口现状分析 | Global Export Market Overview
当前全球主要出口国家呈现差异化发展趋势。中国凭借完整的供应链体系保持稳定增长，德国机械产品出口持续领跑欧盟市场，美国高科技产品出口额创新高，东南亚国家劳动密集型产品出口增速明显。
The global export market shows diversified development trends. China maintains steady growth with its complete supply chain system, Germany continues to lead the EU market with machinery exports, US high-tech product exports hit record highs, and Southeast Asian countries show significant growth in labor-intensive product exports.
Google Shopping产品数据规范 | Google Shopping Product Data Specifications
1) 主图要求：必须使用未经编辑的产品主图
2) 库存状态：需标注"in stock"、"out of stock"或""
3) 产品状况：从"new"、""和"used"中选择
4) 价格：必须与落地页价格和货币单位一致
5) GTIN/MTN：若无GTIN和MPN，可将属性值设为"no"
1) Main image: Must use unedited product main image
2) Availability: Must mark as "in stock", "out of stock" or ""
3) Condition: Choose from "new", "" and "used"
4) Price: Must match the price and currency on landing page
5) GTIN/MTN: If no GTIN and MPN, set attribute value to "no"
Feed类型说明 | Feed Types Explanation
Feed分为两种：
- 主Feed：用于产品创建，包含必要属性
- 补充Feed：可更新主Feed，支持多国定位
Two feed types:
- Primary feed: For product creation with essential attributes
- Supplemental feed: Can update primary feed and support multi-country targeting
四种Feed上传方式 | Four Feed Upload Methods
上传方式选择：
1. Google Sheets模板（最简单）
2. Scheduled fetch（定期抓取）
3. Manual upload（手动上传）
4. Content API（自动上传）
Upload methods:
1. Google Sheets template (easiest)
2. Scheduled fetch (regular crawling)
3. Manual upload
4. Content API (automatic upload)
Google Ads设置流程 | Google Ads Setup Process
关键设置步骤：
- 选择广告目标
- 填写基础信息
- 设置受众群体
- 优化关键词标签
- 预算设置（最低$1.65/天）
- 绑定支付方式
Key setup steps:
- Select ad objective
- Fill basic information
- Set audience
- Optimize keywords
- Budget setup (minimum $1.65/day)
- Payment method binding
效果监控与优化建议 | Performance Monitoring & Optimization
建议通过Google Analytics分析流量数据，持续优化：
- 落地页体验
- 产品定价策略
- 广告投放时段
- 关键词质量得分
Recommend using Google Analytics to monitor traffic and optimize:
- Landing page experience
- Pricing strategy
- Ad scheduling
- Keyword quality score
特别提示 | Important Notes
1. 开通客户评价功能可提升转化率
2. 建议将Merchant Center与Ads账号关联
3. 产品组显示绿色表示状态正常
4. 后台可查看详细流量分布数据
1. Enable customer reviews to improve conversion
2. Link Merchant Center with Ads account
3. Green status indicates normal product group
4. Check detailed traffic distribution in backend
