如何通过SEO推广游戏出海？谷歌搜索引擎优化技巧解析
中国游戏出海收入连续第二年下降，但米哈游、腾讯仍保持10%以上增长
China's game globalization revenue declined for the second consecutive year, but miHoYo and Tencent maintained over 10% growth
根据Sensor Tower、中国音数协游戏工委和伽马数据(CNG)最新发布的2023年中国游戏出海年度报告显示，全球游戏市场正在逐步回暖，但中国游戏厂商的海外收入却连续第二年出现下滑。值得注意的是，米哈游和腾讯两大头部企业仍保持了超过10%的增长。
According to the latest 2023 China Game Globalization Annual Report released by Sensor Tower, China Audio-Video and Digital Publishing Association Game Working Committee, and Gamma Data (CNG), the global game market is gradually recovering, but the overseas revenue of Chinese game manufacturers has declined for the second consecutive year. It is worth noting that the two leading companies, miHoYo and Tencent, still maintained growth of more than 10%.
SEO优化建议：在内容中自然融入"游戏出海"、"海外收入"、"谷歌SEO"等关键词，提高搜索引擎可见度
SEO Optimization Tip: Naturally incorporate keywords like "game globalization", "overseas revenue", "Google SEO" to improve search engine visibility
米哈游稳居出海收入榜首
miHoYo tops globalization revenue list
Sensor Tower报告显示，2023年中国手游发行商海外收入榜中，米哈游继续排名第一，腾讯、三七互娱、莉莉丝、点点互动紧随其后。米哈游2023年海外收入提升14%，创历史新高，其中《原神》蝉联出海手游年度收入冠军，新游《崩坏：星穹铁道》贡献了近40%的海外总收入。
The Sensor Tower report shows that in the 2023 list of overseas revenue of Chinese mobile game publishers, miHoYo continues to rank first, followed by Tencent, 37 Interactive Entertainment, Lilith Games, and Diandian Interactive. miHoYo's overseas revenue increased by 14% in 2023, hitting a record high. Among them, "Genshin Impact" won the annual revenue championship of globalized mobile games for consecutive years, and the new game "Honkai: Star Rail" contributed nearly 40% of the total overseas revenue.
腾讯CEO马化腾：游戏出海是国际化最大希望
Tencent CEO Pony Ma: Game globalization is the greatest hope for internationalization
腾讯CEO马化腾在公司年会上表示，游戏出海是腾讯目前国际化最大的希望。腾讯手游海外收入2023年增长13%，《和平精英》和《使命召唤手游》分别位列2023中国手游海外收入榜单第二和第四位。
Tencent CEO Pony Ma said at the company's annual meeting that game globalization is currently Tencent's greatest hope for internationalization. Tencent's mobile game overseas revenue grew by 13% in 2023, with "Peacekeeper Elite" and "Call of Duty Mobile" ranking second and fourth respectively in the 2023 list of overseas revenue of Chinese mobile games.
游戏出海面临的挑战
Challenges facing game globalization
2023年，中国自主研发游戏在海外市场的实际销售收入为163.66亿美元，同比下降5.65%。游戏企业出海面临的问题趋于多元化，包括赛道竞争激烈、流量获取成本上升、缺乏本土化人才等。data.ai数据显示，2023年获取一位活跃30天的用户需要花费40-50美元，相比2022年高出将近一倍。
In 2023, the actual sales revenue of China's self-developed games in overseas markets was US$16.366 billion, a year-on-year decrease of 5.65%. The problems faced by game companies going global have become more diversified, including fierce competition in the track, rising traffic acquisition costs, and lack of localized talents. According to data.ai, in 2023, it cost $40-50 to acquire a user active for 30 days, nearly double that of 2022.
SEO优化建议：使用"游戏出海挑战"、"流量获取成本"等长尾关键词，吸引精准流量
SEO Optimization Tip: Use long-tail keywords like "game globalization challenges" and "traffic acquisition costs" to attract targeted traffic
生成式AI或为游戏行业带来革命性影响
Generative AI may bring revolutionary impact to the game industry
data.ai预测，2024年生成式AI将在移动用户体验中发挥重要作用。对于游戏而言，生成式AI可以用来创作游戏地图、美术资源和情节，降低开发工作量和成本，缩短开发周期。在个性化广告和推荐方面，生成式AI还可以分析用户兴趣和行为，提高用户满意度。
data.ai predicts that generative AI will play an important role in mobile user experience in 2024. For games, generative AI can be used to create game maps, art resources and plots, reducing development workload and costs, and shortening the development cycle. In terms of personalized advertising and recommendations, generative AI can also analyze user interests and behaviors to improve user satisfaction.
游戏出海SEO优化策略
Game globalization SEO optimization strategies
- 关键词研究：针对目标市场进行本地化关键词研究，包括游戏类型、流行文化等
- Keyword Research: Conduct localized keyword research for target markets, including game genres, popular culture, etc.
- 内容本地化：不仅仅是翻译，还需要考虑文化适应性和SEO优化
- Content Localization: Not just translation, but also cultural adaptation and SEO optimization
- 技术SEO：确保网站在全球范围内都能快速加载，特别是针对目标市场的服务器优化
- Technical SEO: Ensure the website loads quickly worldwide, especially server optimization for target markets
- 链接建设：获取目标市场高质量本地网站的链接
- Link Building: Obtain links from high-quality local websites in target markets
- 社交媒体整合：利用目标市场流行的社交平台进行推广
- Social Media Integration: Use popular social platforms in target markets for promotion
结语
Conclusion
尽管游戏出海面临诸多挑战，但通过有效的SEO策略和生成式AI等新技术的应用，中国游戏厂商仍有机会在全球市场取得突破。关键在于深入了解目标市场，制定精准的营销策略，并持续优化用户体验。
Although game globalization faces many challenges, Chinese game manufacturers still have the opportunity to make breakthroughs in the global market through effective SEO strategies and the application of new technologies such as generative AI. The key lies in in-depth understanding of target markets, formulating precise marketing strategies, and continuously optimizing user experience.
