10年以上SEO推广与谷歌竞价实战指南：俄罗斯服装出口EAC认证全解析
一、SEO推广与谷歌竞价的黄金组合策略
Part 1: The Power Duo of SEO & Google Ads
对于十年以上的成熟企业，SEO推广需要采用金字塔策略：基础层优化产品页面TDK（Title-Description-Keywords），中间层建设行业权威外链，顶层通过内容营销建立品牌话语权。
For enterprises with 10+ years experience, SEO promotion requires a pyramid strategy: optimizing product page TDK (Title-Description-Keywords) as foundation, building industry authority backlinks as middle layer, and establishing brand voice through content marketing as the apex.
谷歌竞价推广具体实施步骤：
Google Ads implementation steps:
- 1. 建立俄罗斯语广告账户，设置卢布结算
- 1. Create Russian-language ad account with RUB settlement
- 2. 关键词采用"купить + 产品名 + оптом"（批发购买）等本地化长尾词
- 2. Use localized long-tail keywords like "купить + product name + оптом" (wholesale purchase)
- 3. 落地页必须包含EAC认证标志和俄文产品说明
- 3. Landing pages must display EAC mark with Russian product descriptions
二、服装类产品EAC认证核心要点
Part 2: Essential EAC Requirements for Apparel Products
根据欧亚经济联盟第319号决议，出口至俄罗斯、白俄罗斯、哈萨克斯坦的服装必须满足：
Per EAEU Board Decision No.319, apparel exported to Russia/Belarus/Kazakhstan must comply with:
| 产品类别 | 适用法规 | 认证周期 |
|---|---|---|
| Product Category | Applicable Regulation | Certification Period |
| 羽绒服 | TR CU 017/2011 | 7-10工作日 |
| Down Jackets | TR CU 017/2011 | 7-10 workdays |
| 棉质服装 | TR EAEU 042/2017 | 5-7工作日 |
| Cotton Apparel | TR EAEU 042/2017 | 5-7 workdays |
关键提示：自2021年起，EAC声明必须通过欧亚联盟统一注册系统完成，旧式GOST-R认证已失效。
Critical Note: Since 2021, EAC declarations must be registered via the EAEU Unified System, previous GOST-R certifications are invalid.
三、EAC标志使用规范
Part 3: EAC Mark Usage Standards
获得认证后，产品必须永久性标注EAC标志，要求：
Certified products must permanently display EAC mark with:
- • 最小高度5mm
- • Minimum 5mm height
- • 与产品标签不可分离
- • Non-removable from product label
- • 使用Pantone 286C标准蓝色
- • In Pantone 286C standard blue
