性价比最高的外贸建站与威海谷歌竞价推广入驻标准大更新！TikTok Shop美区跨境商家门槛放宽
在电商行业蓬勃发展的当下，"黑五"大促成为各大平台和商家竞相角逐的关键节点。TikTok Shop跨境电商为了给消费者打造更优质的购物体验，助力商家拓展海外市场，尤其是美区市场，在入驻标准方面进行了重大更新。此次更新不仅放宽了门槛，还增加了对多平台商家的支持，为美区电商业务的发展注入了新的活力。
In the booming e-commerce industry, the "Black Friday" promotion has become a key battleground for major platforms and merchants. TikTok Shop Cross-border E-commerce has made significant updates to its merchant entry standards to create better shopping experiences for consumers and help merchants expand into overseas markets, especially the US market. These updates not only lower the entry barriers but also add support for multi-platform merchants, injecting new vitality into the development of US e-commerce business.
现在，TikTok Shop跨境电商面向美区跨境自运营商家全面更新了入驻标准：对此前已支持平台的卖家调整了店铺评分、经营流水、经营时长等要求；新增3家主流跨境电商，共支持9家国内与海外电商平台的卖家入驻。
Now, TikTok Shop Cross-border E-commerce has comprehensively updated the entry standards for US cross-border self-operated merchants: adjusting requirements for store ratings, business turnover, and operating duration for previously supported platforms; adding 3 major cross-border e-commerce platforms, now supporting merchants from a total of 9 domestic and international e-commerce platforms.
01 入驻标准调整详情，支持多平台商家入驻
01 Details of Entry Standard Adjustments Supporting Multi-platform Merchants
TikTok Shop跨境电商在坚守对商家本地仓储物流能力、电商运营经验、健康经营指标等核心入驻原则的基础上，对美区跨境自运营商家的入驻标准进行了全面且细致的调整。
While adhering to core entry principles including local warehousing and logistics capabilities, e-commerce operation experience, and healthy business indicators, TikTok Shop Cross-border E-commerce has made comprehensive and detailed adjustments to the entry standards for US cross-border self-operated merchants.
首先，对于此前已支持平台的卖家，经营指标有了显著变化。亚马逊平台的店铺评分要求从原本的最高4.0调整为3.5，这一调整使得更多亚马逊卖家有机会入驻TikTok Shop美区。同时，Walmart、Wayfair、eBay这三个平台的50万流水要求被取消，为不少中小规模但具有潜力的卖家提供了契机。
First, for sellers on previously supported platforms, business indicators have changed significantly. The store rating requirement for Amazon has been adjusted from 4.0 to 3.5, allowing more Amazon sellers to enter TikTok Shop US. Meanwhile, the $500,000 turnover requirement for Walmart, Wayfair, and eBay has been removed, creating opportunities for many small and medium-sized but promising sellers.
02 政策调整带来的积极影响
02 Positive Impacts of Policy Adjustments
（一）丰富商家生态与商品种类
(1) Enriching Merchant Ecosystem and Product Variety
这一更为开放的政策将极大地扩充TikTok Shop跨境电商的商家来源。更多不同类型、不同规模、不同背景的商家涌入，将实现供给侧的大幅扩容，为平台带来丰富多样的商品种类。
This more open policy will significantly expand the merchant sources for TikTok Shop Cross-border E-commerce. The influx of more merchants of different types, scales, and backgrounds will greatly expand the supply side, bringing a rich variety of products to the platform.
（二）激活平台经营活力与提升服务质量
(2) Activating Platform Vitality and Improving Service Quality
在保持核心入驻原则的前提下，调整入驻标准能够激活平台的经营活力。更多有实力和潜力的商家加入，将带来新的经营理念、营销策略和产品创新。
While maintaining core entry principles, adjusting entry standards can activate the platform's business vitality. The addition of more capable and promising merchants will bring new business concepts, marketing strategies, and product innovations.
TikTok Shop美区跨境商家入驻标准的更新是一次具有战略意义的举措。它不仅为商家提供了更广阔的发展舞台，也为消费者带来了更多的选择和更好的服务。
The update to TikTok Shop US cross-border merchant entry standards is a strategic move. It not only provides merchants with a broader development stage but also brings consumers more choices and better services.
