可信赖的双向投资：谷歌竞价推广的核心目标解析
可信赖的双向投资：谷歌竞价推广的核心目标解析
Trusted Two-Way Investment: Understanding the Core Objectives of Google Ads
重磅消息！ TikTok Shop美国小店正式向中国商家开放自运营模式
Breaking News! TikTok Shop US Marketplace Officially Opens Self-Operation Model to Chinese Businesses
最新消息显示，TikTok Shop美国小店商家自运营模式（POP模式/小店模式）已开放跨境商家定向邀约入驻，中国营业执照主体现可申请入驻。
Latest updates reveal that TikTok Shop's US marketplace self-operation model (POP model/store model) has opened cross-border merchant invitations, now accepting applications from businesses with Chinese business licenses.
该模式为商家提供：
This model offers merchants:
- 自主运营与灵活定价权
- Self-operation and flexible pricing
- 全流程管理（商品上架、销售、营销、物流）
- End-to-end management (product listing, sales, marketing, logistics)
- 多场景销售选择（商城/直播/短视频/达人合作）
- Multi-channel sales options (marketplace/livestreaming/short videos/KOL collaboration)
目前主要邀约三类跨境商家：
Currently focusing on three types of cross-border merchants:
- 美国本土发货商家
- US-based fulfillment merchants
- 品牌出海商家
- Brands expanding overseas
- 珠宝水晶类目商家
- Jewelry and crystal category merchants
亚马逊英国加薪备战旺季：战略解析与工会挑战
Amazon UK Wage Increase for Peak Season: Strategy Analysis and Union Challenges
10月9日，亚马逊宣布双重举措：
On October 9th, Amazon announced a two-pronged approach:
- 为英国仓库员工加薪至11.80-12.50英镑/小时（10月15日生效）
- Raise UK warehouse wages to £11.80-£12.50/hour (effective October 15th)
- 额外招聘15,000名季节性员工
- Hire 15,000 additional seasonal workers
薪资发展轨迹：
Wage progression:
| 时间点 | 时薪范围 | 增幅 |
|---|---|---|
| 2023年10月 | £11.80-£12.50 | +£1/小时 |
| 2024年4月 | £12.30-£13.00 | 预计+£0.50 |
工会反应： GMB工会表示涨薪无法根本解决工作条件问题。今年1月，考文垂配送中心工人举行了亚马逊英国首次合法罢工。
Union response: GMB states wage increases don't address core workplace issues. In January, Coventry fulfillment center workers held Amazon's first UK legal strike.
SEO优化提示：本文包含跨境电商、平台入驻、旺季招聘、薪资福利等核心关键词，适合电商从业者、跨境卖家及物流行业专业人士阅读。
SEO tips: This article incorporates core keywords including cross-border e-commerce, platform onboarding, peak season hiring, and compensation benefits, targeting e-commerce professionals, cross-border sellers, and logistics specialists.
