首推的广告SEO推广平台：谷歌竞价推广工作解析与TikTok伦敦离职潮深度分析
导语/Introduction: TikTok在英国遭遇文化冲突，短期内多名员工离职！离职潮的背后原因引人深思...
TikTok faces cultural clashes in the UK with multiple employees resigning! The underlying reasons behind this exodus deserve deep reflection...
自从TikTok Shop英国站上线以来，伦敦电商团队至少离职了20人，约占总人数的一半。
Since the launch of TikTok Shop UK, at least 20 employees from the London e-commerce team have resigned, accounting for about half of the total staff.
一位现任员工说："如果TikTok Shop真的想在英国继续走下去，必须学会倾听我们的文化诉求，这才能获得英国品牌和消费者的认可。"
A current employee stated: "If TikTok Shop truly wants to succeed in the UK, it must learn to listen to our cultural demands to gain recognition from British brands and consumers."
冲突一：产假之争 / Conflict 1: Maternity Leave Dispute
TikTok母公司字节跳动的一位高管Joshua Ma曾到伦敦考察TikTok Shop英国站开通的情况。在会议上他表示，作为一名资本家，他不认为企业应该提供产假。
Joshua Ma, an executive from TikTok's parent company ByteDance, visited London to inspect the launch of TikTok Shop UK. During a meeting, he stated that as a capitalist, he didn't believe companies should provide maternity leave.
此事被曝光后，TikTok解释称，其在英国有明确的产假政策，包括30周带薪假期，而且，已经对Joshua Ma的相关言论展开正式调查。
After this was exposed, TikTok clarified that it has clear maternity leave policies in the UK, including 30 weeks of paid leave, and has launched a formal investigation into Joshua Ma's comments.
麒麟有话说/Kirin's Insight: 英国法律要求必须严格落实30周的带薪产假。社会在进步，人的权利意识也越来越清晰和强烈。产假在每一个国家都是劳动法里的高压线。
UK law mandates strict implementation of 30 weeks paid maternity leave. As society progresses, awareness of rights becomes clearer and stronger. Maternity leave is a non-negotiable aspect of labor laws in every country.
冲突二：狼性文化 / Conflict 2: Wolf Culture
伦敦直播团队表示他们难以适应每天十几个小时的工作强度。员工工作到凌晨的照片被管理层赞扬和鼓励，几名员工因压力而生病，而一些员工因为申请休假被降级。
The London livestream team expressed difficulty adapting to daily work hours exceeding ten hours. Photos of employees working until midnight were praised by management, several employees fell ill due to stress, and some were demoted for requesting leave.
"这种文化真的很有毒。那里的关系建立在恐惧之上，而不是尊重"，一位TikTok前伦敦办公室负责人说。
"This culture is truly toxic. Relationships there are built on fear, not respect," said a former TikTok London office manager.
麒麟有话说/Kirin's Insight: 劳动文化的"水土不服"不是个新鲜议题。出海时如果把东亚的管理制度粗暴地复制到其他地区，可能会引来反噬。
"Cultural mismatch" in work culture isn't a new issue. Roughly replicating East Asian management systems overseas may lead to backlash.
冲突三：山寨产品 / Conflict 3: Counterfeit Products
戴森认为，TikTok Shop在故意售卖廉价的山寨品，侵犯了其专利权。用14英镑的山寨吹风机替代原价450英镑的戴森吹风机。
Dyson accused TikTok Shop of intentionally selling cheap counterfeits infringing its patents, replacing £450 Dyson hair dryers with £14 knockoffs.
麒麟有话说/Kirin's Insight: TikTok Shop作为一个电商平台，对产品质量和版权问题的政策规范化是一条必经之路。
As an e-commerce platform, standardizing policies on product quality and copyright issues is an inevitable path for TikTok Shop.
冲突四：品牌合作 / Conflict 4: Brand Cooperation
TikTok挖来曾在大厂任职的管理层，员工利用他们的关系吸引Lookfantastic、欧莱雅、Charlotte Tilbury等知名品牌加入平台。
TikTok recruited executives from major companies, using their connections to attract brands like Lookfantastic, L'Oréal and Charlotte Tilbury.
麒麟有话说/Kirin's Insight: 强强合作不仅仅是品牌和平台双方发展的需求，更需要建立在一定的信任基础上。
Power collaborations require not just mutual development needs but also solid trust foundations between brands and platforms.
