售后完备的广告联盟SEO推广：谷歌SEO和SEM哪个难度大？亚马逊封号后资本与卖家的博弈
图片来源：图虫创意
"亚马逊封号潮"的后遗症已经传导至资本市场。在2021年"封号潮"来临之前，跨境通以20.2亿元出售帕拓逊100%的股权，可以用"涉及50%跨境圈大佬和50%的互联网圈大佬"形容受让方的豪华阵容。
The aftermath of the "Amazon account ban wave" has spread to the capital market. Before the "ban wave" in 2021, Cross-Border E-Commerce sold 100% of Patsun's equity for 2.02 billion yuan, which can be described as a luxurious lineup involving "50% of cross-border industry leaders and 50% of internet industry leaders".
雨果跨境曾在《起底"亚马逊三杰"之一帕拓逊与20亿天价赎身费》中分析过，"20.2亿，以不到10倍市盈率的估值出售，等于退市回到一级市场了，如果在二级市场卖给其他上市公司，至少要按照目前的估值的倍数转手"。
Hugo Cross-Border once analyzed in "Uncovering One of the 'Amazon Three Heroes' Patsun and the 2 Billion Sky-High Redemption Fee": "2.02 billion, sold at a valuation of less than 10 times P/E ratio, is equivalent to delisting and returning to the primary market. If sold to other listed companies in the secondary market, it would have to be transferred at least at the current valuation multiple."
2022年资本偏好变化
Changes in Capital Preferences in 2022
雨果跨境与多家资本机构交流中发现，2022年无论是传统VC或PE还是亚马逊聚合商，都更偏向"风险厌恶"，或者说他们更青睐能穿越周期的品牌。
Hugo Cross-Border found in exchanges with multiple capital institutions that in 2022, whether traditional VCs or PEs or Amazon aggregators, they all tend to be "risk-averse", or in other words, they prefer brands that can survive economic cycles.
亚马逊聚合商加速洗牌
Amazon Aggregators Accelerate Reshuffling
一级市场超长的反馈周期迫使风险投资机构出手必须"稳、准、狠"，尤其是在跨境电商行业。过去两年不少大卖拿了融资，反而发展得并不及预期，而中小卖家在一级市场的估值有时达不到创始人的期望。
The ultra-long feedback cycle in the primary market forces venture capital institutions to act "steadily, accurately, and fiercely", especially in the cross-border e-commerce industry. In the past two years, many large sellers received financing but their development did not meet expectations, while the valuation of small and medium-sized sellers in the primary market sometimes failed to meet the founders' expectations.
SEO与SEM的难度比较
Comparison of SEO and SEM Difficulty
在跨境电商领域，谷歌SEO和SEM都是重要的推广手段。SEO需要长期持续的内容建设和优化，见效慢但效果持久；SEM可以快速获得流量，但成本较高且需要持续投入。
In the cross-border e-commerce field, Google SEO and SEM are both important promotion methods. SEO requires long-term continuous content construction and optimization, with slow results but lasting effects; SEM can quickly obtain traffic, but the cost is high and requires continuous investment.
售后完备的广告联盟优势
Advantages of Advertising Alliances with Comprehensive After-Sales
选择售后完备的广告联盟进行SEO推广，可以确保推广效果的持续性和稳定性。优质的广告联盟会提供专业的优化建议、数据分析和效果跟踪服务，帮助卖家实现更好的推广效果。
Choosing advertising alliances with comprehensive after-sales for SEO promotion can ensure the continuity and stability of promotion effects. High-quality advertising alliances will provide professional optimization suggestions, data analysis and effect tracking services to help sellers achieve better promotion results.
