Google推广专家揭秘：个体户如何通过亚马逊实现全球销售
在当今数字营销时代，Google推广已成为企业拓展海外市场的重要渠道。本文将解答关于亚马逊开店和产品销售的常见问题，帮助个体经营者更好地利用跨境电商平台。
Q1: 个体户能开亚马逊吗？
Q1: Can individual businesses open Amazon stores?
可以。
Yes.
不管是个体工商户，还是有限公司的执照，其实都是可以申请亚马逊店铺的，走注册流程都是没有问题的。
Both individual business licenses and limited company licenses can apply for Amazon stores, and there are no problems with the registration process.
但是如果说，你是个体工商户的执照的话，那你可能没有办法去申请招商经理链接。因为外面市面上的招商经理链接需要是有限公司的执照，才能去申请的。
However, if you have an individual business license, you may not be able to apply for the investment manager link. Because the investment manager links on the market generally require a limited company license to apply.
不过不用担心，有些合作企业，有单独开个体工商户也能申请招商经理链接这样的一个资源入口，可以直接对接到亚马逊的官方注册渠道的。
But don't worry, some partner companies have special resource portals that allow individual businesses to apply for investment manager links, which can directly connect to Amazon's official registration channels.
Q2: 一家店铺能卖不同的产品吗？
Q2: Can one store sell different products?
当然可以了。
Of course.
亚马逊是重产品，轻店铺的，所以店铺卖不同的产品是没问题的。它跟你做其它电商平台的思路完全不一样，其实对绝大多数亚马逊的买家来说，都没有店铺这个概念。
Amazon focuses on products rather than stores, so it's no problem for stores to sell different products. It's completely different from other e-commerce platforms. In fact, most Amazon buyers don't even have the concept of a "store".
你如果去看一下亚马逊这个店铺的话，你就知道亚马逊甚至没有店铺首页，而且亚马逊店铺的那个链接是一个很隐蔽很隐蔽的，你就看不到。你产品上面有个最显眼的那个地方，就是listing标题下面，那个是品牌，点进去是品牌的页面，并不是你店铺的页面。
If you look at an Amazon store, you'll find that Amazon doesn't even have a store homepage, and the store link is very hidden and hard to find. The most prominent place on your product is below the listing title, which is the brand name. Clicking on it takes you to the brand page, not your store page.
所以对于绝大多数买家来说，她都是看不到你的店铺的。
Therefore, for most buyers, they can't see your store at all.
通过专业的Google推广策略，结合亚马逊平台的特性，个体经营者完全可以打造成功的跨境电商业务。无论您是刚刚起步还是希望扩大业务规模，理解这些基本规则都将帮助您在亚马逊上取得更好的成绩。
With professional Google promotion strategies and an understanding of Amazon's platform characteristics, individual businesses can completely build successful cross-border e-commerce operations. Whether you're just starting out or looking to expand your business, understanding these basic rules will help you achieve better results on Amazon.
