外贸客户开发必备：谷歌竞价推广再营销方案及高效话术指南
在当今竞争激烈的外贸市场中，谷歌竞价推广再营销已成为获取高质量客户的最有效方式之一。本文将为您详细介绍这一方案，并分享超实用的客户开发话术，帮助您快速建立客户信任，提高转化率。
In today's competitive foreign trade market, Google Ads remarketing has become one of the most effective ways to acquire high-quality customers. This article will provide a detailed introduction to this solution and share highly practical sales scripts to help you quickly build customer trust and improve conversion rates.
一、谷歌竞价推广再营销方案详解
1. Detailed Explanation of Google Ads Remarketing Solution
1. 精准定位：通过分析客户行为数据，对访问过您网站但未下单的潜在客户进行精准投放
1. Precise Targeting: Analyze customer behavior data to accurately target potential customers who have visited your website but haven't placed orders
2. 动态广告：展示客户浏览过的具体产品，提高购买意愿
2. Dynamic Ads: Display specific products customers have viewed to increase purchase intention
3. 多平台覆盖：在Google搜索、YouTube、Gmail等多个平台展示您的广告
3. Multi-platform Coverage: Display your ads across multiple platforms including Google Search, YouTube, and Gmail
二、外贸客户开发高效话术
2. Effective Sales Scripts for Foreign Trade
建立信任的开场白：
"我们注意到您对我们的[产品名称]感兴趣，作为该领域10年的专业供应商，我们很乐意为您提供更多信息..."
Trust-building Opening:
"We noticed your interest in our [product name]. As a professional supplier with 10 years of experience in this field, we'd be happy to provide you with more information..."
解决客户疑虑：
"您可能关心产品质量问题，我们所有产品都通过ISO9001认证，并提供样品供您测试..."
Addressing Customer Concerns:
"You may be concerned about product quality. All our products are ISO9001 certified, and we can provide samples for your testing..."
促成交易的技巧：
"目前我们有季节性促销活动，如果您在本周内下单，可以享受额外5%的折扣..."
Closing Techniques:
"We currently have a seasonal promotion. If you place your order this week, you can enjoy an additional 5% discount..."
通过科学的再营销策略配合专业的销售话术，您的外贸业务将获得质的飞跃！
By combining scientific remarketing strategies with professional sales scripts, your foreign trade business will achieve qualitative improvement!
