Google推广助力横州茉莉花产业走向全球市场
横州市作为"中国茉莉之乡"，正在通过Google推广等数字营销手段，将这一传统产业推向国际市场。位于广西壮族自治区的横州，其茉莉花产业已形成年产值超160亿元的产业集群，成为跨境电商企业优先推荐的优质货源基地。
Hengzhou City, known as the "Jasmine Capital of China", is leveraging digital marketing tools like Google Ads to promote this traditional industry globally. Located in Guangxi Zhuang Autonomous Region, Hengzhou's jasmine industry has formed an industrial cluster with annual output value exceeding 16 billion yuan, becoming a preferred sourcing base for cross-border e-commerce enterprises.
Google推广与百度SEO的差异化策略
Different Strategies Between Google Ads and Baidu SEO
在开拓国际市场时，横州茉莉花产业采用了Google推广作为主要营销渠道，这与国内常用的百度SEO形成鲜明对比：
- 覆盖范围：Google推广覆盖全球市场，而百度主要服务中文用户
- 投放方式：Google推广采用竞价排名，百度SEO更侧重自然排名优化
- 转化效果：Google推广能快速带来国际客户，百度SEO更适合品牌长期建设
When expanding internationally, Hengzhou's jasmine industry adopted Google Ads as the main marketing channel, which contrasts sharply with the commonly used Baidu SEO in China:
- Coverage: Google Ads reaches global markets, while Baidu mainly serves Chinese users
- Approach: Google Ads uses bidding ranking, Baidu SEO focuses more on organic ranking optimization
- Conversion: Google Ads quickly attracts international clients, Baidu SEO is better for long-term brand building
数字营销赋能传统产业升级
Digital Marketing Empowers Traditional Industry Upgrade
通过Google推广，横州茉莉花产业实现了：
- 精准触达欧美高端茶叶市场
- 降低国际营销成本约30%
- 线上询盘转化率提升至15%
Through Google Ads, Hengzhou's jasmine industry has achieved:
- Precise reach to high-end tea markets in Europe and America
- Reduced international marketing costs by about 30%
- Increased online inquiry conversion rate to 15%
目前，横州市茉莉花产品已通过Google推广成功进入30多个国家和地区，跨境电商销售额年均增长45%，成为中国传统农产品数字化转型的典范。
Currently, Hengzhou's jasmine products have successfully entered more than 30 countries and regions through Google Ads, with cross-border e-commerce sales growing at an annual rate of 45%, becoming a model for digital transformation of traditional Chinese agricultural products.
