TikTok跨境店与本土店全面解析：开店门槛、物流差异与运营模式
TikTok跨境店与本土店全面解析：开店门槛、物流差异与运营模式
Comprehensive Analysis of TikTok Cross-border vs Local Stores: Requirements, Logistics & Business Models
在TikTok开设小店已成为跨境电商的新风口，但选择本土店还是跨境店让许多卖家感到困惑。本文将深度解析两者的核心差异。
Opening a TikTok Shop has become a new trend in cross-border e-commerce, but many sellers struggle with the choice between local stores and cross-border stores. This article provides an in-depth analysis of their key differences.
一、开店门槛差异 | Store Setup Requirements
本土店：店铺主体必须为目标国本土企业（如美国店需美国企业注册），需当地身份证和企业资料，无保证金，仅限本地销售，当地仓发货（2-5天时效），支持多类目经营。
Local Stores: Must be registered with a local enterprise (e.g. US store requires US company), needs local ID and business documents, no deposit, local sales only, shipped from local warehouses (2-5 day delivery), supports multiple categories.
跨境店：支持中国企业入驻，需营业执照和法人身份证，需缴纳保证金，可销售多个国家（印尼除外），从官方指定国内仓发货（7-15天时效），单店铺限单一类目。
Cross-border Stores: Open to Chinese companies, requires business license and legal person ID, needs deposit, can sell to multiple countries (except Indonesia), shipped from designated domestic warehouses (7-15 day delivery), single category per store.
二、物流核心差异 | Key Logistics Differences
1. 物流成本：跨境店物流成本高（含跨境运输和清关费用），本土店成本低（利用当地物流网络）
1. Logistics Cost: Cross-border stores have higher costs (including cross-border shipping and customs), local stores benefit from lower costs (using local logistics networks)
2. 物流效率：跨境店时效慢（7-15天），本土店时效快（2-5天）
2. Delivery Speed: Cross-border stores slower (7-15 days), local stores faster (2-5 days)
3. 物流服务：跨境店服务商有限，本土店服务更完善
3. Service Quality: Limited providers for cross-border, better services for local stores
三、主流运营模式 | Main Business Models
1. 无货源店群：使用ERP系统批量铺货（推荐Ushop ERP），出单后采购代发
1. Dropshipping: Use ERP systems for bulk listing (Ushop ERP recommended), purchase after orders
2. 分销模式：与当地货源合作，代贴单发货
2. Distribution: Partner with local suppliers for fulfillment
3. 海外仓备货：提前备货至海外仓，通过系统管理库存
3. Overseas Warehouse: Stock in advance at overseas warehouses, manage via systems
选择店铺类型需综合考虑资金实力、产品特性和目标市场，跨境店适合想试水多个市场的卖家，本土店则适合深度运营单一市场的商家。
Choosing store type requires considering capital, product features and target markets. Cross-border suits sellers testing multiple markets, while local stores fit those focusing on single markets.
