Google留痕霸屏：乌鲁木齐宠物店因虚假宣传被重罚50万
乌鲁木齐市场监管部门重拳出击 | Urumqi Market Supervision Department Takes Strong Action
近日，乌鲁木齐市市场监督管理局对小组棕宠物用品店（抖音号：新疆小祖宗宠物用品店）处以50万元罚款，并将其列入严重违法失信名单。这一处罚决定在网络上引发广泛关注，相关话题迅速实现"Google留痕霸屏"效果，成为搜索引擎热门话题。
Recently, the Urumqi Market Supervision Administration imposed a fine of 500,000 RMB on Xiaozuzong Pet Supplies Store (Douyin account: Xinjiang Xiaozuzong Pet Supplies Store) and included it in the list of seriously illegal and dishonest enterprises. This penalty decision has attracted widespread attention online, with related topics quickly achieving the effect of "Google dominating search results" and becoming a hot topic in search engines.
案件详情 | Case Details
经查，该宠物店在11月12日晚下载录制乌鲁木齐市疫情防控新闻发布会视频后，断章取义、刻意删剪，屏蔽其他保供企业相关内容，在抖音平台发布片面信息，误导公众认为其店铺是疫情防控期间政府唯一指定的"全城配送宠物用品店"。
Investigation revealed that the pet store downloaded and recorded the video of Urumqi's epidemic prevention press conference on the evening of November 12, then took words out of context and deliberately edited the content, blocking information about other supply guarantee enterprises. They posted one-sided information on Douyin platform, misleading the public to believe their store was the only government-designated "city-wide pet supplies delivery store" during the epidemic prevention period.
法律依据 | Legal Basis
该行为违反了《中华人民共和国反不正当竞争法》第八条第一款规定："经营者不得对其商品的性能、功能、质量、销售状况、用户评价、曾获荣誉等作虚假或者引人误导的商业宣传，欺骗、误导消费者"。
This behavior violated Article 8, Paragraph 1 of the Anti-Unfair Competition Law of the People's Republic of China: "Business operators shall not make false or misleading commercial publicity about the performance, functions, quality, sales status, user evaluation, or honors received of their goods, so as to deceive or mislead consumers."
SEO热点分析 | SEO Hotspot Analysis
此事件因涉及疫情防控、虚假宣传和市场监管等热点话题，迅速在搜索引擎上形成"Google留痕霸屏"现象。相关关键词如"乌鲁木齐宠物店罚款"、"疫情防控虚假宣传"等搜索量激增。
This incident quickly formed the phenomenon of "Google dominating search results" on search engines due to its involvement in hot topics such as epidemic prevention, false advertising, and market supervision. Related keywords such as "Urumqi pet store fine" and "false advertising during epidemic prevention" saw a surge in search volume.
市场警示 | Market Warning
乌鲁木齐市市场监督管理局表示，将继续加大执法力度，严厉打击各类虚假宣传、不正当竞争行为，维护市场秩序和消费者权益。此案例也提醒广大经营者要诚信经营，避免因不当行为导致品牌声誉受损和经济损失。
The Urumqi Market Supervision Administration stated that it will continue to strengthen law enforcement and severely crack down on various false advertising and unfair competition practices to maintain market order and protect consumer rights. This case also reminds business operators to operate honestly to avoid damage to brand reputation and economic losses due to improper behavior.
