深圳眼镜产业如何称霸全球市场？揭秘"眼镜王国"的崛起之路

深圳眼镜产业如何称霸全球市场？揭秘"眼镜王国"的崛起之路

How Shenzhen's Eyewear Industry Dominates the Global Market? The Rise of the "Eyewear Kingdom"

深圳眼镜畅销海外市场

Shenzhen eyewear products are popular in overseas markets

在深圳市眼镜行业协会的展厅里，深圳市慧明眼镜有限公司总经理李照教展示了一款热销的儿童镜架："这款眼镜在东南亚、澳大利亚、中东等地区售价超过2000元人民币，在国内售价约700-800元。它拥有榫卯专利结构、镜片坐标定焦和可调节腿长等创新设计。"

At the exhibition hall of Shenzhen Eyewear Industry Association, Li Zhaojiao, general manager of Shenzhen Huiming Eyewear Co., Ltd., showcased a popular children's frame: "This eyewear sells for over 2,000 RMB in Southeast Asia, Australia, the Middle East and other regions, while priced at about 700-800 RMB domestically. It features innovative designs including mortise and tenon patent structure, lens coordinate focusing, and adjustable temple length."

深圳眼镜产业年产量超1.25亿副，年产值100多亿元，出口比例高达80%以上。

Shenzhen's eyewear industry produces over 125 million pairs annually with output value exceeding 10 billion RMB, with export accounting for more than 80%.

完备产业链支撑高端制造

Complete industrial chain supports high-end manufacturing

深圳眼镜企业擅长高端眼镜架加工，全球50%的顶级眼镜品牌如LV、阿玛尼、古驰等都诞生于深圳。深圳市眼镜行业协会会长陈秋鹏表示："想要成为一线大品牌的供应商，必须拥有顶级的工艺和品质。"

Shenzhen eyewear companies specialize in high-end frame processing, with 50% of the world's top eyewear brands such as LV, Armani and Gucci originating from Shenzhen. Chen Qiupeng, president of Shenzhen Eyewear Industry Association, said: "To become a supplier for first-tier brands, you must have top-notch craftsmanship and quality."

深圳已形成完整的眼镜产业链，包含镜架生产、胶板料生产、眼镜配件生产、自动化设备生产、智能眼镜开发等环节。龙岗区有眼镜行业相关企业16762家，全国排名第一。

Shenzhen has established a complete eyewear industrial chain including frame production, acetate sheet manufacturing, accessories production, automation equipment and smart eyewear development. Longgang District has 16,762 eyewear-related enterprises, ranking first nationwide.

品牌出海战略加速推进

Accelerating brand globalization strategy

近年来，深圳涌现出思柏、莱克斯、贞观瑾制等优秀本土品牌。深圳市普莱斯科技有限公司总经理康自成表示："国际品牌眼镜大多在深圳制造，但出口后价格能翻几十上百倍。这促使我们创建自主品牌。"

In recent years, Shenzhen has seen the emergence of excellent local brands such as SIBO, LEXIS and ZhenGuanJinZhi. Kang Zicheng, general manager of Shenzhen Price Technology Co., Ltd., said: "Most international brand eyewear is made in Shenzhen, but prices can increase dozens or hundreds of times after export. This prompted us to create our own brand."

普莱斯科技每年投入收入的25%（约3000万元）用于海内外广告宣传。康自成认为："品牌出海需要企业、资本和政府三方面共同努力。"

Price Technology invests 25% of its revenue (about 30 million RMB) annually in domestic and international advertising. Kang believes: "Brand globalization requires joint efforts from enterprises, capital and government."

新业态带来国际竞争新机遇

New business models bring international competition opportunities

深圳眼镜企业积极拓展跨境电商、智能眼镜等新领域。《龙岗区关于促进眼镜产业高质量发展若干措施》提出，对眼镜跨境电商企业年度进出口额超过1000万美元的，给予不超过100万元的奖励。

Shenzhen eyewear companies are actively expanding into new areas such as cross-border e-commerce and smart eyewear. The "Several Measures of Longgang District to Promote High-quality Development of Eyewear Industry" proposes rewards up to 1 million RMB for cross-border e-commerce enterprises with annual import and export volume exceeding 10 million USD.

深圳市眼镜行业协会秘书长蔡斌表示："在政府支持下，我们计划明年举办高规格专业展会，提升深圳眼镜在国际合作中的话语权。"

Cai Bin, secretary-general of Shenzhen Eyewear Industry Association, said: "With government support, we plan to host a high-level professional exhibition next year to enhance Shenzhen eyewear's voice in international cooperation."