常州APP推广累计获客10万+ | 谷歌竞价推广方式解析
作为全球最大的搜索引擎，Google的用户量也位列全球第一。除中国大陆、西欧、日本外，其他区域都主要以Google为主。其全面覆盖区域广、用户群体大的特点，使其成为许多出口企业打开全球市场的重要网络平台。
As the world's largest search engine, Google ranks first in global user base. Except for Mainland China, Western Europe and Japan, Google dominates in most other regions. With its wide coverage and massive user base, it has become a crucial online platform for many export enterprises to enter global markets.
Google Ads开户方式对比
Comparison of Google Ads Account Opening Methods
从产品价格分析：
• 国内代理商报价：总费用=广告费+广告费×20%(管理费)+开户费
• 海外开户报价：总费用=广告费+广告费×30%(管理费)+开户费
• Google官方开户：总管理费=广告费+50美元(开户费)
From a pricing perspective:
• Domestic agency quotes: Total cost = Ad spend + 20% management fee + account opening fee
• Overseas account opening: Total cost = Ad spend + 30% management fee + account opening fee
• Google official account: Total management fee = Ad spend + $50 account opening fee
为什么建议找代理商？
Why Choose an Agency?
Google Ads采用竞价机制，您的广告出价需要高于竞争对手才能获得展示机会。但Google同时重视质量得分，质量分越高，点击成本越低。专业代理商能：
1. 优化网站质量得分
2. 降低广告成本
3. 处理账户问题
4. 持续优化广告效果
Google Ads uses a bidding system where your bid needs to be higher than competitors to get impressions. However, Google also values quality score - higher scores lead to lower CPC. Professional agencies can:
1. Optimize website quality score
2. Reduce advertising costs
3. Handle account issues
4. Continuously optimize ad performance
在这个社会分工日渐明确的社会，做自己擅长的事才更能降低成本。对于没有专业团队的企业，选择代理商是更明智的选择。
In today's specialized society, focusing on your core competencies is the best way to reduce costs. For companies without professional teams, choosing an agency is the wiser option.
