外贸SOHO如何做好谷歌推广？南京专家揭秘10万+用户运营秘籍
图片来源：图虫创意
Image source: Tuchong Creative
"2021年标志着跨境电商行业的重要转折点，整个赛道已从上半场进入深度竞争的下半场。"雨果跨境CEO翁耀雄在行业大会上指出。随着行业规范化发展，粗放运营和黑科技玩法逐渐失效，多渠道布局成为品牌化必经之路。
"2021 witnessed a pivotal turning point for cross-border e-commerce, signaling the industry's transition from initial growth phase to mature competition," remarked Weng Yaoxiong, CEO of Yugu Cross-border. As the industry matures, extensive operation models and black-hat techniques are becoming obsolete, making multi-channel strategy essential for branding.
双轨模式兴起：75%消费者偏爱独立站
The Rise of Dual-track Model: 75% Consumers Prefer Brand Sites
Google与德勤联合报告显示：75%的消费者维持或增加了独立站消费，88%用户更倾向直接通过品牌方购买。在亚马逊封号事件后，每3个卖家中就有1个在拓展新渠道，其中独立站、沃尔玛和Instagram位列前三。
According to Google & Deloitte: 75% consumers maintained or increased spending on brand sites, with 88% preferring direct purchases. Post-Amazon account suspensions, 1 in 3 sellers are exploring new channels, with independent sites, Walmart, and Instagram being top choices.
实战案例：海帝思如何实现382%邮件营销增长
Case Study: How Hidizs Achieved 382% Email Marketing Growth
音频品牌Hidizs通过店匠的DTC品牌解决方案实现突破：
- 品牌视觉升级带来24%季度客户增长
- 红人营销激活10万+种子用户，订单量提升124%
- EDM营销占比从2.5%飙升至12%，增幅382%
Audio brand Hidizs achieved breakthroughs through DTC solutions:
- Brand redesign drove 24% quarterly customer growth
- Influencer marketing activated 100K+ seed users, boosting orders by 124%
- Email marketing share jumped from 2.5% to 12%, a 382% increase
专家建议：全域营销才是品牌未来
Expert Advice: Omni-channel Strategy is Key
ZBANX创始人何谷强调："品牌运营的本质是全渠道营销。"店匠报告指出，独立站既可作流量筛选器（提升亚马逊转化率），也能成为品牌主阵地（DTC模式）。预计到2025年，独立站市场规模将达5.5万亿元。
ZBANX founder He Gu emphasized: "Brand building requires omni-channel strategies." According to Dianjiang's report, independent sites can serve as either traffic filters (boosting Amazon conversion) or brand hubs (DTC model). The market is projected to reach 5.5 trillion yuan by 2025.
南京谷歌推广核心提示：选择具备独立站引流经验的谷歌代理商，能有效解决67%卖家面临的站外引流难题。
Key Tip for Nanjing Google Ads: Partnering with Google agencies experienced in independent site traffic acquisition can effectively solve the off-site引流 challenges faced by 67% sellers.
