谷歌AdWords体验中心落户南海 助力佛山企业拓展全球市场
【核心提示】1月10日，谷歌大中华区第27个AdWords体验中心在佛山南海正式启动，将为当地企业提供专业的数字营销服务，助力"佛山制造"走向世界。
【Key Highlights】On January 10th, the 27th Google AdWords Experience Center in Greater China officially opened in Nanhai, Foshan, providing professional digital marketing services to help "Made in Foshan" go global.
Google AdWords体验中心启动仪式暨佛山品牌海外营销大会在广东金融高新区举行。该中心由谷歌授权、前海易联运营，自去年试运营以来已为50多家佛山企业提供数字营销服务。
The launch ceremony of Google AdWords Experience Center and Foshan Brand Overseas Marketing Conference was held in Guangdong Financial High-tech Zone. Authorized by Google and operated by Qianhai Yilian, the center has provided digital marketing services to over 50 Foshan enterprises since its trial operation last year.
精准营销工具 半年见效
Precision Marketing Tool Delivers Results in Six Months
Google AdWords是谷歌的关键字广告工具，通过全球最大的流量入口（搜索页面、YouTube、Gmail等）展示广告，并利用"谷歌趋势"等工具分析用户数据，实现精准营销。
Google AdWords is Google's keyword advertising tool that displays ads through the world's largest traffic portals (search pages, YouTube, Gmail, etc.) and uses tools like "Google Trends" to analyze user data for precision marketing.
南海拉链制造商开易控股使用该服务半年后，就收到了CK、ZARA等国际品牌的询盘。"作为中间产品生产商，我们更看重B2B合作，Google AdWords帮我们精准对接了国际大客户。"市场总监邹强表示。
After six months of using the service, Nanhai zipper manufacturer Kaiyi Holdings received inquiries from international brands like CK and ZARA. "As an intermediate product manufacturer, we value B2B cooperation more. Google AdWords helped us accurately connect with international clients," said Marketing Director Zou Qiang.
一站式服务 已培训2000+企业
One-Stop Service Has Trained 2000+ Enterprises
体验中心提供从策略制定→广告制作→投放优化的全流程服务，同时配套外贸网站建设、多语种翻译等增值服务。二楼设有孵化空间，"手把手"教授企业数字营销技巧。
The center provides end-to-end services from strategy formulation → ad production → placement optimization, along with value-added services like foreign trade website construction and multilingual translation. The second floor has incubation space to "hand-hold" enterprises in learning digital marketing skills.
数据显示，前海易联已举办20多场培训活动，为2000多家企业提供咨询，其中50多家已使用AdWords服务。这是谷歌在深圳、杭州、重庆等地布局后，在华南的又一重要落子。
Statistics show Qianhai Yilian has held over 20 training events, providing consulting for 2000+ enterprises, with 50+ already using AdWords services. This marks another important move by Google in South China after establishing centers in Shenzhen, Hangzhou, and Chongqing.
政企看好 助推"佛山制造"国际化
Government and Enterprises Optimistic About Boosting "Made in Foshan" Globalization
佛山市副市长乔羽指出："佛山制造需要提升品牌国际影响力，Google AdWords将帮助企业进行针对性生产和市场投放。"
Foshan Vice Mayor Qiao Yu stated: "Made in Foshan needs to enhance its international brand influence. Google AdWords will help enterprises with targeted production and market placement."
谷歌亚太区渠道事业部总经理Elbert Bailey表示："佛山有1万多家外向型企业，谷歌将先帮助这些企业出海，再辐射20多万制造企业。"
Google Asia Pacific Channel Department General Manager Elbert Bailey said: "Foshan has over 10,000 export-oriented enterprises. Google will first help these companies go global, then extend to 200,000+ manufacturers."
【记者】王诗琪 【通讯员】唐文辉 【图片】受访者供图
【Reporter】Wang Shiqi 【Correspondent】Tang Wenhui 【Photos】Courtesy of interviewees
