为什么大企业要做谷歌推广？自建站如何应对广告规避系统
Google广告因其精准度高、见效快的特点，成为自建站卖家短期引流的最佳选择。然而，许多新手卖家由于不熟悉Google广告规则，容易触发广告规避系统，导致账户被封停。
Google Ads, known for its high precision and quick results, is the best choice for independent website sellers to drive traffic in the short term. However, many novice sellers often trigger the ad evasion system due to unfamiliarity with Google Ads rules, resulting in account suspension.
放弃逃避心态/Abandoning the Escape Mentality
首先，卖家需要放弃逃避心态。有些卖家可能会选择直接注册新账户，但这是错误操作。即便更换所有信息，新账户仍可能因相同域名被封。
First, sellers need to abandon the escape mentality. Some may choose to register a new account directly, but this is a wrong approach. Even if all information is changed, the new account may still be suspended due to the same domain.
找到问题根源/Identifying the Root Cause
触发规避系统的三大主要原因：
- 仿冒产品/Counterfeit products
- 虚假陈述/Misrepresentation
- 可疑付款活动/Suspicious payment activities
站内产品/Website Products
产品必须合法合规，避免Google禁止广告投放的产品类别。温馨提醒：避免全站折扣或过低折扣，这也可能触发规避系统。
Products must be legal and compliant, avoiding categories prohibited by Google for advertising. Friendly reminder: Avoid site-wide discounts or excessively low discounts, as these may also trigger the evasion system.
落地页/Landing Pages
必须确保：
- 不含不合规第三方插件/No non-compliant third-party plugins
- 信息一致性/Information consistency
- 明确的退换货政策/Clear return and shipping policies
广告投放/Ad Campaigns
避免夸大文案或无关图片，严格遵守Google广告政策。
Avoid exaggerated copy or irrelevant images, strictly comply with Google Ads policies.
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