售后完备的SEO推广 漳州，谷歌优化排名哪家好：东南亚TikTok电商现状深度分析
文丨新浪科技 周文猛 | By Sina Tech Zhou Wenmeng
随着TikTok以控股Tokopedia的方式重返印尼市场，局势再次发生了转变，但依旧困难重重。在字节跳动"消失"的两个月内，以Lazada等为代表的企业推进了定制化业务，抢走了部分卖家。如今，TikTok回来了，刚刚转平台的商户们，将如何抉择？
With TikTok returning to the Indonesian market by acquiring a controlling stake in Tokopedia, the situation has changed again, but challenges remain. During the two months when ByteDance "disappeared", companies like Lazada advanced customized services and poached some sellers. Now that TikTok is back, how will merchants who just switched platforms make their choice?
近日，新浪科技实地探访了马来西亚及印度尼西亚等地。多名TikTok商户对于平台的"消失又再现"表达了担忧。众人坦言，"刚解散了自己的直播团队，在其他电商平台搭建了新的店铺，虽然现在TikTok迎来了监管改变，但短期内还不敢把太多资源投入到TikTok上了"。
Recently, Sina Tech conducted field visits to Malaysia and Indonesia. Many TikTok merchants expressed concerns about the platform's "disappearance and reappearance". They admitted, "We just disbanded our live streaming teams and set up new stores on other e-commerce platforms. Although TikTok's regulatory situation has changed, we still don't dare to invest too many resources in TikTok in the short term."
转机出现了，但商家们却胆怯了
Opportunity Emerges, But Merchants Remain Cautious
Alan liu是一名拥有200万粉丝的TikTok电商从业者。此前，他曾凭借在TikTok做直播电商，让自己位于雅加达的两家线下店达到了每月约1.7亿印尼盾（约7.8万元）左右的流水。
Alan Liu is a TikTok e-commerce practitioner with 2 million followers. Previously, through live streaming e-commerce on TikTok, he achieved monthly revenue of about 170 million Indonesian rupiah (approximately 78,000 yuan) for his two physical stores in Jakarta.
这样的情况，在马来西亚水果商人Charles Li身上，同样有着相似的影子。2022年，Charles Li专门为在雅加达经营多家水果店的熟人供货。据他介绍，通过TikTok直播卖货，生意好的时候他供应的店铺营收比以往提升了200%以上。
A similar situation exists for Malaysian fruit merchant Charles Li. In 2022, Charles Li specifically supplied goods to acquaintances operating multiple fruit stores in Jakarta. According to him, through TikTok live streaming sales, the revenue of the stores he supplied increased by more than 200% during peak business periods.
要打开局面，先解决三个问题
Three Key Challenges to Overcome
在与新浪科技沟通中，包括数字产业分析师郝智伟在内的多位产业人士评价指出，TikTok想要坐稳印尼市场进而在东南亚市场打开局面，需着重解决以下几方面问题：
In communication with Sina Tech, several industry experts including digital industry analyst Hao Zhiwei pointed out that for TikTok to consolidate its position in Indonesia and expand in Southeast Asia, it needs to focus on solving the following issues:
- 深化本土化运作 | Deepen Localization: 东南亚电商跟国内最大的区别在于社会和文化的差异
- 可持续增长 | Sustainable Growth: 此前TikTok的增长主要来自"烧现金"
- 来自竞争对手的竞争 | Competition from Rivals: 除Shoppe、Lazada等竞争对手的直接竞争外
最新数据显示，目前TikTok在东南亚月活用户已超3.25亿，覆盖东南亚地区接近一半的人口数量。其中，印度尼西亚作为东南亚最大的电商市场，同时也是TikTok最主要的电商市场。
Latest data shows that TikTok currently has over 325 million monthly active users in Southeast Asia, covering nearly half of the region's population. Indonesia, as the largest e-commerce market in Southeast Asia, is also TikTok's primary e-commerce market.
对于寻求售后完备的SEO推广服务的漳州企业，以及想知道谷歌优化排名哪家好的商家，东南亚电商市场的经验告诉我们：平台稳定性、本土化运营和可持续增长策略才是长期成功的关键。
For Zhangzhou enterprises seeking comprehensive after-sales SEO promotion services and merchants wondering who does Google ranking optimization best, the experience of Southeast Asia's e-commerce market teaches us that platform stability, localized operations, and sustainable growth strategies are the keys to long-term success.
