24小时在线跨境电商行业：谷歌竞价的5种推广形式与Gemini 2.0多模态革命
跨境电商行业的谷歌竞价推广形式 | Google Ads Formats for Cross-Border E-commerce
在24小时运营的跨境电商领域，谷歌竞价广告主要提供以下5种核心推广形式：
In the 24/7 cross-border e-commerce sector, Google Ads primarily offers these 5 core advertising formats:
1. 搜索广告（Search Ads） - 出现在谷歌搜索结果页面的文字广告
1. Search Ads - Text ads appearing on Google search results pages
2. 购物广告（Shopping Ads） - 展示产品图片、价格等信息的视觉化广告
2. Shopping Ads - Visual ads displaying product images, prices, etc.
3. 展示广告（Display Ads） - 在合作网站展示的横幅/图片广告
3. Display Ads - Banner/image ads displayed on partner websites
4. 视频广告（Video Ads） - 在YouTube等平台投放的视频形式广告
4. Video Ads - Video format ads on platforms like YouTube
5. 应用广告（App Ads） - 专门针对移动应用推广的广告形式
5. App Ads - Advertising format specifically for mobile app promotion
谷歌Gemini 2.0的多模态革命 | Google Gemini 2.0's Multimodal Revolution
谷歌正式发布了新一代人工智能模型Gemini 2.0，其多模态能力实现重大突破：
Google has officially released its new-generation AI model Gemini 2.0, achieving major breakthroughs in multimodal capabilities:
• 处理速度较Gemini 1.5 Pro提升200%，响应更迅捷
• 200% faster processing speed than Gemini 1.5 Pro, with quicker responses
• 原生支持文本、图像、视频、音频的多模态输入输出
• Native support for multimodal input/output including text, images, videos, and audio
• 强化多模态推理和复杂指令执行能力
• Enhanced multimodal reasoning and complex instruction execution
• 集成Google搜索、代码执行等实用功能
• Integrated practical features like Google Search and code execution
目前Gemini 2.0 Flash实验版已向开发者开放，预计2025年1月全面推出多模态功能，并同步发布多模态实时API。
The experimental version of Gemini 2.0 Flash is now available to developers, with full multimodal functionality expected to launch in January 2025, along with the release of a multimodal real-time API.
