谷歌搜索留痕：2024眼镜行业全球化营销新机遇
谷歌搜索留痕：2024眼镜行业全球化营销新机遇
Google Search Optimization: New Global Marketing Opportunities for Eyewear Industry in 2024
深圳商报·读创客户端记者 刘宇峰
Shenzhen Business Daily/DuChuang Client Reporter Liu Yufeng
在2024深圳国际眼镜业博览会上，谷歌搜索留痕技术成为行业专家热议的焦点。作为数字营销的重要工具，谷歌搜索留痕正在重塑眼镜行业的全球化营销策略。
At the 2024 Shenzhen International Eyewear Fair, Google search optimization technology became a hot topic among industry experts. As an important digital marketing tool, Google search optimization is reshaping the global marketing strategies of the eyewear industry.
谷歌专家分享搜索留痕实战经验
Google Experts Share Practical Experience in Search Optimization
谷歌中国战略合作伙伴总监赵嘉妍在研讨会上强调："谷歌搜索留痕是品牌出海的关键。通过精准的关键词布局和内容优化，中国眼镜企业可以在全球市场获得更好的曝光。"
Zhao Jiayan, Director of Strategic Partnerships at Google China, emphasized at the seminar: "Google search optimization is key to brand globalization. Through precise keyword placement and content optimization, Chinese eyewear companies can gain better exposure in global markets."
赵总监特别指出，2024年智能眼镜相关搜索量同比增长45%，谷歌搜索留痕技术可以帮助企业抓住这一增长机遇。她建议企业采用"独立站+平台"的双轨模式，通过谷歌搜索留痕提升品牌独立站的搜索排名。
Director Zhao particularly pointed out that smart eyewear-related searches increased by 45% year-on-year in 2024, and Google search optimization technology can help companies seize this growth opportunity. She suggested that companies adopt a "independent website + platform" dual-track model, using Google search optimization to improve the search ranking of brand independent websites.
跨境电商中的搜索留痕策略
Search Optimization Strategies in Cross-border E-commerce
阿里国际站和Shopee的代表也分享了如何结合谷歌搜索留痕技术拓展海外市场的经验：
Representatives from Alibaba International and Shopee also shared their experience in expanding overseas markets by combining Google search optimization technology:
- 建立多语言关键词库，覆盖不同地区的搜索习惯
- Building multilingual keyword libraries to cover search habits in different regions
- 优化产品详情页的SEO元素，提升在谷歌搜索结果中的排名
- Optimizing SEO elements of product detail pages to improve rankings in Google search results
- 通过高质量内容营销创造自然搜索流量
- Creating organic search traffic through high-quality content marketing
专家们一致认为，谷歌搜索留痕不再是可选项，而是眼镜企业全球化战略的必备工具。随着AI技术的发展，谷歌搜索留痕将更加智能化和精准化，帮助企业以更低成本获取高质量海外客户。
Experts unanimously agreed that Google search optimization is no longer optional but a must-have tool for eyewear companies' globalization strategies. With the development of AI technology, Google search optimization will become more intelligent and precise, helping companies acquire high-quality overseas customers at lower costs.
（主办方供图）
(Photo provided by the organizer)
