外贸企业如何通过Facebook推广和谷歌竞价拓展海外市场？完整外贸流程解析
对于希望拓展海外市场的外贸企业来说，Facebook推广和谷歌竞价推广已成为最有效的数字营销渠道。但在开展推广前，了解完整的外贸业务流程至关重要。
1. 外贸洽谈阶段
• 制作形式发票(Proforma Invoice)用于报价、交易参考或客户申请进口许可
1. Foreign Trade Negotiation Stage
• Prepare Proforma Invoice for quotation, transaction reference or customer's import license application
2. 交易确认
• 签订正式外贸合同
2. Transaction Confirmation
• Sign formal foreign trade contract
3. 出口准备
• 准备商业发票、装箱单、核销单、报关单等文件
• 申请商检通关单
3. Export Preparation
• Prepare commercial invoice, packing list, verification form, customs declaration, etc.
• Apply for commodity inspection clearance
4. 报关后流程
• 海关退返核销单、报关单收汇联与核销联
4. Post-Customs Procedures
• Customs returns verification form and foreign exchange/cancellation copies of customs declaration
5. 交货与运输
• 获得提单(Bill of Lading)，有时直接做电放提单
5. Delivery & Shipping
• Obtain Bill of Lading (sometimes directly issue telex release BL)
6. 收款文件准备(信用证付款方式)
• 制作全套单据：发票、装箱单、商检证、产地证等
6. Payment Documentation(for L/C payment)
• Prepare full set of documents: invoice, packing list, inspection certificate, certificate of origin, etc.
7. 核销与退税
• 凭收汇银行水单、核销单、报关单核销联办理
7. Verification & Tax Refund
• Process with bank receipt, verification form and customs declaration cancellation copy
通过了解这一完整流程，外贸企业可以更好地规划Facebook广告和Google Ads的投放策略，确保从客户开发到最终交易的全流程顺畅。
By understanding this complete process, foreign trade companies can better plan their Facebook Ads and Google Ads strategies to ensure smooth operations from customer acquisition to final transaction.
