汇丰携手酷澎Coupang拓展韩国跨境电商新蓝海 - 2023年跨境电商新机遇
汇丰携手酷澎Coupang拓展韩国跨境电商新蓝海 - 2023年跨境电商新机遇
HSBC Partners with Coupang to Explore New Blue Ocean in Korean Cross-Border E-commerce - 2023 Cross-Border E-commerce Opportunities
2023年开局，全球消费市场逐步回暖，跨境电商布局热潮再度燃起。4月25日，作为首批获得中国外汇管理局跨境电商收款资格的外资银行之一，汇丰银行携手韩国电商平台酷澎Coupang在深圳成功举办"掘金韩国跨境新蓝海"论坛活动。
At the beginning of 2023, as the global consumer market gradually recovers, the cross-border e-commerce layout boom has reignited. On April 25, as one of the first foreign banks to obtain cross-border e-commerce collection qualifications from China's State Administration of Foreign Exchange, HSBC partnered with Korean e-commerce platform Coupang to successfully hold the "Exploring New Blue Ocean in Korean Cross-Border" forum in Shenzhen.
论坛汇聚了汇丰银行中小企业环球总经理Dan Roberts、汇丰中国中小企业业务董事总经理谢海珊等金融专家，以及深圳市跨境电子商务协会领导等150余家出海企业负责人，共同探讨行业发展趋势与市场新机遇。
The forum brought together financial experts including Dan Roberts, Global Head of SME at HSBC, Helen Xie, Head of Commercial Banking for HSBC China, and leaders from the Shenzhen Cross-Border E-Commerce Association, along with representatives from over 150 overseas enterprises to discuss industry trends and new market opportunities.
跨境电商迎来新风口 | Cross-Border E-commerce Ushers in New Opportunities
汇丰中国中小企业业务董事总经理谢海珊表示："中国制造凭借价格、品类和创新优势成为全球贸易主要力量，但卖家仍面临海关、支付、物流等挑战。汇丰中国希望为卖家提供外汇、信贷、贸易等全生命周期服务。"
Helen Xie, Head of Commercial Banking for HSBC China, stated: "Chinese manufacturing has become a major force in global trade with its advantages in price, categories and innovation. However, sellers still face challenges in customs, payments and logistics. HSBC China aims to provide full lifecycle services including foreign exchange, credit and trade."
深圳市跨境电子商务协会执行会长王馨指出："跨境电商发展迅速，各国支持政策陆续出台，行业优势和潜力有望进一步释放。"
Wang Xin, Executive President of Shenzhen Cross-Border E-Commerce Association, noted: "Cross-border e-commerce is developing rapidly with supportive policies from various countries, and the industry's advantages and potential are expected to be further unleashed."
2023出海机会在哪？ | Where Are the Overseas Opportunities in 2023?
圆桌讨论《捕捉大湾区跨境电商新机遇》中，专家指出海外消费市场四大变化：
- 用户线上购买习惯已形成
- 多领域头部企业集体"下海"
- 独立站爆火后视觉交互新时代来临
- 中国产业亟待从"制造"转为"质造"
In the roundtable discussion "Capturing New Opportunities in Greater Bay Area Cross-Border E-commerce", experts identified four major changes in overseas consumer markets:
- Online shopping habits have been established
- Leading companies across multiple sectors are going global
- New era of visual interaction after the boom of independent websites
- Chinese industry needs to transition from "Made in China" to "Quality in China"
汇丰中国环球支付方案部董事总经理曾愫观察到："以往欧美是跨境电商主战场，但随着贸易保护主义加剧，增长空间被压缩，东南亚、中东、拉美及日韩等新兴市场成为新焦点。"
Zeng Su, Head of Global Payment Solutions for HSBC China, observed: "While North America and Europe were previously the main battlefields for cross-border e-commerce, with the intensification of trade protectionism, growth space is being compressed. Emerging markets such as Southeast Asia, Middle East, Latin America and Japan/Korea have become new focuses."
韩国市场新机遇 | New Opportunities in Korean Market
数据显示，2022年韩国电商市场规模突破1800亿美金，位列全球第四。韩国电商平台Coupang商务拓展总监许哲雄介绍："2022年Coupang拥有1790万活跃用户，中国制造在韩国销售爆涨，时尚服饰、消费电子等品类表现突出。"
Data shows that Korea's e-commerce market size exceeded $180 billion in 2022, ranking fourth globally. Xu Zhexiong, Business Development Director of Coupang, introduced: "In 2022, Coupang had 17.9 million active users. Chinese products saw explosive sales growth in Korea, with outstanding performance in categories such as fashion apparel and consumer electronics."
汇丰推出的"e汇丰"作为国内首个银行与跨境电商平台直连的一站式收款方案，已率先接入Coupang平台，将销售款直接支付至中国商家境内人民币账户，未来将拓展至更多海外平台。
HSBC's "e-HSBC", as China's first bank-directly-connected one-stop collection solution for cross-border e-commerce platforms, has first connected with Coupang to directly pay sales proceeds to Chinese merchants' domestic RMB accounts, and will expand to more overseas platforms in the future.
