外贸营销新思路：如何通过Facebook精准开发同行客户

外贸营销新思路：如何通过Facebook精准开发同行客户

New Approach in Foreign Trade: How to Precisely Target Competitors' Clients via Facebook

传统外贸获客方式的困境

The Challenges of Traditional Client Acquisition Methods

许多外贸业务员仍在为没有客户而烦恼，早期主要通过电话、展会、地推等方式开发客户。随着B2B平台的出现，外贸企业开始使用阿里巴巴、速卖通等平台，但这些平台目前竞争激烈！

Many foreign trade professionals still struggle with client acquisition. Traditional methods included phone calls, trade shows, and field promotions. With the emergence of B2B platforms like Alibaba and AliExpress, competition has become increasingly fierce!

社交媒体时代的获客新机遇

New Opportunities in the Social Media Era

随着新技术发展，外贸企业开始使用Google搜索引擎、LinkedIn、Facebook等社媒平台开发客户。今天分享一个创新思路：通过Facebook直接开发同行客户！

With technological advancements, companies now utilize Google Search, LinkedIn, and Facebook for client development. Today we share an innovative approach: directly targeting competitors' clients via Facebook!

四步定位同行客户

4 Steps to Identify Competitors' Clients

1. 使用Google搜索命令："led Manufacturer"+"+86"+"intext:("www"|"http"|"https")+"intitle:Home -inurl:pages site:facebook.com"

1. Use Google search command: "led Manufacturer"+"+86"+"intext:("www"|"http"|"https")+"intitle:Home -inurl:pages site:facebook.com"

2. 打开同行Facebook主页，分析粉丝数据（如20,476粉丝，19,802赞）

2. Access competitors' Facebook pages to analyze follower data (e.g. 20,476 followers, 19,802 likes)

3. 点击互动用户（如83个赞的用户）

3. Click on engaged users (e.g. those who gave 83 likes)

4. 这些互动用户极可能是同行客户，可针对性开发

4. These engaged users are likely competitors' clients and can be targeted

多平台应用策略

Multi-Platform Strategy

该方法不仅适用于Facebook，在LinkedIn、Instagram等平台同样有效。更多外贸数字营销技巧，请关注gycharm。

This method works not only on Facebook but also on LinkedIn and Instagram. For more foreign trade digital marketing tips, follow gycharm.