从代工厂到DTC品牌：BLUETTI储能电源如何征服海外市场
从代工厂到DTC品牌：BLUETTI储能电源如何征服海外市场
From OEM to DTC Brand: How BLUETTI Energy Storage Products Conquered the Global Market
近年来，便携式储能电源（俗称"大号充电宝"）在全球市场迎来爆发式增长。根据GGII统计数据，2021年全球便携式储能市场规模达111.3亿元，预计2026年将突破800亿元。
In recent years, portable energy storage products (commonly known as "large power banks") have experienced explosive growth in the global market. According to GGII statistics, the global portable energy storage market reached 11.13 billion yuan in 2021, and is expected to exceed 80 billion yuan by 2026.
疫情后，海外露营经济兴起推动了对便携式储能电源的需求。在这波市场红利中，BLUETTI从代工厂成功转型为DTC品牌，成为中国储能电源出海的标杆企业。
Post-pandemic, the rise of camping economy overseas has boosted demand for portable energy storage products. In this market boom, BLUETTI successfully transformed from an OEM to a DTC brand, becoming a benchmark for Chinese energy storage products going global.
品牌蜕变：从代工到自主品牌
Brand Transformation: From OEM to Independent Brand
德兰明海（BLUETTI母公司）曾为安克创新、贝尔金等知名品牌代工，积累了强大的技术实力。公司拥有逆变器设计和BMS电路设计两大核心能力，在光伏逆变技术方面具有显著优势。
Dellon Technologies (BLUETTI's parent company) once served as an OEM for well-known brands like Anker and Belkin, accumulating strong technical capabilities. The company possesses two core competencies: inverter design and BMS circuit design, with significant advantages in photovoltaic inverter technology.
2019年疫情冲击下，代工订单锐减促使德兰明海转型。BLUETTI品牌应运而生，通过Indiegogo众筹首战告捷，AC200产品斩获673万美元，为品牌出海奠定基础。
The pandemic impact in 2019 led to a sharp decline in OEM orders, prompting Dellon's transformation. The BLUETTI brand was born and achieved initial success through Indiegogo crowdfunding, with the AC200 product raising $6.73 million, laying the foundation for global brand expansion.
快速增长：独立站月销破千万美元
Rapid Growth: Independent Website Achieves $10M+ Monthly Sales
2021年4月，BLUETTI上线美国自营网站，目前全球独立站月销售额稳定在1000万美元以上。品牌坚持"以用户为本"，注重产品迭代和用户体验，AC300产品上线当日即售出300万美元。
In April 2021, BLUETTI launched its US website, with global independent website sales now consistently exceeding $10 million monthly. The brand adheres to a "user-first" philosophy, focusing on product iteration and user experience. The AC300 product sold $3 million on its launch day.
BLUETTI通过社群营销有效降低新品推广成本，提高转化效率。EP500 Pro在Kickstarter众筹获得430万美元，验证了品牌的市场认可度。
BLUETTI effectively reduces new product promotion costs and improves conversion rates through community marketing. The EP500 Pro raised $4.3 million on Kickstarter, validating the brand's market recognition.
产品创新：智能化与多场景应用
Product Innovation: Smart Features and Multi-scenario Applications
BLUETTI持续升级产品：物理按键→触摸屏，增加WiFi/APP控制功能。AC200MAX支持高达8192Wh扩展容量，1400W快速充电，满足户外多场景用电需求。
BLUETTI continuously upgrades products: physical buttons → touch screens, adding WiFi/APP control functions. The AC200MAX supports expansion up to 8192Wh with 1400W fast charging, meeting diverse outdoor power needs.
配套太阳能电池板和扩展电池带来较高复购率。德兰明海1000多人的工厂为BLUETTI提供产研销一体化优势，2022年实现近2倍增长。
Supporting solar panels and expansion batteries drive high repurchase rates. Dellon's 1000+ employee factory provides BLUETTI with integrated production-research-sales advantages, achieving nearly 2x growth in 2022.
未来展望：深耕海外市场
Future Outlook: Deepening Global Market Presence
BLUETTI将持续：1. 发展线下分销和服务体系 2. 优化产品易用性 3. 扩大消费群体覆盖。品牌出海的核心是为目标市场创造真实价值，而非短期获利。
BLUETTI will continue to: 1. Develop offline distribution and service systems 2. Optimize product usability 3. Expand consumer coverage. The core of brand globalization is creating real value for target markets, not short-term profits.
