为什么多渠道服务贸易难以做好谷歌推广？YouTube广告与SEO优化深度解析
久其软件作为Meta、Google和Twitter中国区一级代理商，在11月3日发布的投资者关系报告中披露，公司专注于为中国品牌、游戏、电商及工具类客户提供全球化推广服务。
As a first-tier agent of Meta, Google and Twitter in China, Jiuji Software revealed in its November 3rd investor relations report that the company specializes in providing global promotion services for Chinese brands, gaming, e-commerce and tool-based clients.
值得注意的是，数字传播业务虽然贡献了公司主要营收（主要来自媒介投放），但由于媒介业务毛利率较低，管理软件业务仍是公司净利润的核心来源。
It's noteworthy that although the digital communication business contributes the majority of revenue (primarily from media placement), the management software business remains the core profit driver due to the low gross margin of media operations.
谷歌推广与SEO优化的本质区别
The Fundamental Differences Between Google Ads and SEO
1. 见效时间差异
谷歌广告可实现即时效果，而SEO优化通常需要3-6个月才能显现成效。
1. Time Efficiency Difference
Google Ads deliver immediate results, while SEO optimization typically requires 3-6 months to show tangible effects.
2. 成本结构对比
广告采用点击付费(PPC)模式，SEO则需要持续性投入，前期成本较高但长期回报更显著。
2. Cost Structure Comparison
Ads operate on a pay-per-click (PPC) model, while SEO demands continuous investment with higher initial costs but superior long-term ROI.
3. 流量质量分析
SEO自然流量的转化率比广告流量高30-50%，因为搜索行为本身具有更强的商业意图。
3. Traffic Quality Analysis
Organic SEO traffic demonstrates 30-50% higher conversion rates than ad traffic, as search behavior inherently indicates stronger commercial intent.
久其软件强调，当前数字传播业务的战略重点是深化品牌客户合作，保持业务稳定增长和合理盈利水平，短期内没有业务剥离计划。
Jiuji Software emphasized that the current strategic focus of its digital communication business is to deepen partnerships with brand clients, maintain stable growth and reasonable profitability, with no divestment plans in the near term.
