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英德红茶:从中国顶级国饮到世界级品牌的崛起之路 Yingde Black Tea: The Rise of China's Premium National Drink to a World-Class Brand 近年来,英德红茶的品牌

英德红茶:从中国顶级国饮到世界级品牌的崛起之路

英德红茶:从中国顶级国饮到世界级品牌的崛起之路

Yingde Black Tea: The Rise of China's Premium National Drink to a World-Class Brand

近年来英德红茶的品牌知名度和影响力不断提升。2023年4月7日央视时政发布的一条"听古琴品香茗——松园茶叙续写中法友谊新篇章"的重要新闻,让"中法两国元首在广州松园茶叙,喝了英德红茶"的消息火爆全网,英德红茶迅速成为茶叶市场的"爆款"。

In recent years, the brand awareness and influence of Yingde Black Tea has been continuously increasing. On April 7, 2023, CCTV's political news released an important report titled "Listening to Guqin and Tasting Tea - The Pine Garden Tea Ceremony Writes a New Chapter in Sino-French Friendship", which made the news that "Chinese and French heads of state drank Yingde Black Tea at the Guangzhou Pine Garden Tea Ceremony" go viral across the internet, quickly making Yingde Black Tea a "hot product" in the tea market.

品质卓越的世界高香红茶

World-Class High-Fragrance Black Tea with Excellent Quality

英德红茶享有"世界高香红茶"的美誉,获评第十七届巴拿马世界博览会金奖。此次元首茶叙中的金毛毫,是英德红茶中的珍品,采摘一芽一叶鲜嫩芽叶制作而成,近3万颗芽叶才可以制作一斤金毛毫。

Yingde Black Tea enjoys the reputation of "World High-Fragrance Black Tea" and won the gold medal at the 17th Panama World Expo. The Jinmaohao served at the heads of state tea ceremony is a treasure of Yingde Black Tea, made from fresh one-bud-one-leaf tea leaves, requiring nearly 30,000 buds to produce just one jin (500g) of Jinmaohao.

金毛毫品质突出,内含物质丰富,茶毫多,含有丰富的氨基酸和茶多酚,口感鲜爽,甘甜嫩滑,浓醇饱满,汤色红亮,花香、毫香、甘蔗香,茶香层次分明甜润芬芳。

Jinmaohao has outstanding quality with rich contents, abundant tea fuzz, containing abundant amino acids and tea polyphenols. It offers a fresh and smooth taste, sweet and tender, rich and full-bodied, with bright red liquor color. The tea aroma presents distinct layers of floral, fuzz and sugarcane notes, sweet and fragrant.

得天独厚的自然条件

Exceptional Natural Conditions

地处广东省中北部的英德,地域辽阔,气候宜人,拥有广东连片面积最大的森林生态系统石门台国家级自然保护区,土壤肥沃,有机质丰富,温暖多雨,水源、地形、土壤等条件为茶树生长提供了良好的环境。

Located in the central-northern part of Guangdong Province, Yingde boasts vast territory and pleasant climate. It has the largest contiguous forest ecosystem in Guangdong - the Shimentai National Nature Reserve, with fertile soil rich in organic matter, warm and rainy. The water sources, terrain and soil conditions provide an excellent environment for tea tree growth.

英德市作为广东省茶叶主产区,产茶历史悠久,茶文化源远流长。据唐代陆羽著的《茶经》记载:"岭南生福州、建州、韶州、象州······往往得之,其味极佳。"

As a major tea production area in Guangdong, Yingde has a long history of tea production and profound tea culture. According to "The Classic of Tea" by Lu Yu of the Tang Dynasty: "In Lingnan, tea from Fuzhou, Jianzhou, Shaozhou, Xiangzhou... is often obtained, and its taste is excellent."

产业规模与品牌价值

Industry Scale and Brand Value

英德现在茶园面积17.5万多亩,年产茶叶1.4万吨,是国家地理标志保护产品,被列入首批100个中欧互认互保地理标志名录,以86.62的品牌声誉度在1471个中国地理标志保护产品茶叶类中排位22名,在红茶类中排位第四。

Yingde currently has over 175,000 mu of tea gardens with an annual output of 14,000 tons of tea. It is a national geographical indication protected product, included in the first batch of 100 China-EU mutual recognition and protection geographical indication lists. With a brand reputation score of 86.62, it ranks 22nd among 1,471 Chinese geographical indication protected tea products, and 4th in the black tea category.

英德市先后荣获全国重点产茶县、全国十大生态产茶县、中国茶业百强县、中国茶业品牌影响力全国十强县(市)等40多个省部级以上奖项,还多次获得国际级金奖。

Yingde has won more than 40 provincial and ministerial level awards including National Key Tea-Producing County, National Top Ten Ecological Tea-Producing Counties, China's Top 100 Tea Industry Counties, and China's Top 10 Tea Industry Brand Influence Counties (Cities), as well as multiple international gold medals.

乡村振兴与产业发展

Rural Revitalization and Industry Development

英德把发展英德红茶产业作为当地推进乡村振兴的有力支撑和践行"百县千镇万村高质量发展工程"的重要抓手,让起伏绵延的茶园成为英德最美的风景,赋能乡村振兴,助力高质量发展稳步前行。

Yingde regards the development of the Yingde black tea industry as a strong support for local rural revitalization and an important starting point for implementing the "High-Quality Development Project of Hundreds of Counties, Thousands of Towns and Tens of Thousands of Villages", making the undulating tea gardens the most beautiful scenery in Yingde, empowering rural revitalization, and steadily advancing high-quality development.

记者:陈诚 实习生 林丹蓥 通讯员:黄振生

Reporter: Chen Cheng Intern: Lin Danying Correspondent: Huang Zhensheng

英德红茶:从中国顶级国饮到世界级品牌的崛起之路