广交会参展全攻略：从进出口数据到谷歌竞价推广费用

广交会参展全攻略：从进出口数据到谷歌竞价推广费用

Canton Fair Preparation Guide: From Import/Export Data to Google Ads Budget

为什么专业外贸公司都重视广交会？

Why Do Professional Trading Companies Value Canton Fair?

与其他卖课、卖软件、卖海关数据的公司不同，我们公司非常重视广交会参展。这主要有三个原因：

Unlike those selling courses/software/customs data, we attach great importance to Canton Fair for three reasons:

1. 展会效果真实可见 - 广交会是检验企业实力的最佳舞台，展位分配直接反映行业地位

1. Tangible Results - Canton Fair is the best stage to showcase real business strength

2. 获客效率更高 - 相比线上推广，面对面沟通转化率更高

2. Higher Conversion - Face-to-face communication beats online promotion

3. 展位交易风险 - 通过中介买卖展位存在法律风险

3. Booth Trading Risks - Reselling booths through agents involves legal issues

参展前8大准备工作

8 Essential Preparations

1. 人员配置：业务团队+4名后勤（摄影/餐饮/采购/董事长）

1. Team Setup: Sales team + 4 support staff (photographer/caterer/purchaser/CEO)

2. 车辆证件：3台参展车+布展货车

2. Vehicle Permits: 3 cars + setup truck

3. 酒店预订：提前确认客户住宿需求

3. Hotel Booking: Confirm clients' accommodation needs

4. 展台设计：灯光、电力等基础设施

4. Booth Design: Lighting, electricity, etc.

5. 后勤补给：零食、饮料、老干妈（展会期间消耗巨大）

5. Logistics: Snacks, drinks, Lao Gan Ma (huge consumption)

6. 宣传材料：电子目录替代传统印刷品

6. Marketing Materials: Digital catalogs replace printed ones

7. 样品准备：9月就开始规划产品组合

7. Samples Preparation: Start product mix planning in September

8. 邀请函设计：专业的邀请函能提升客户到访率

8. Invitation Design: Professional invitations increase visit rate

谷歌竞价推广费用参考

Google Ads Budget Reference

外贸行业平均点击成本：$2-5/次

Average CPC in trading industry: $2-5/click

建议每日预算：$50-200

Recommended daily budget: $50-200

转化率：3-8%（视关键词精准度）

Conversion rate: 3-8%(depends on keyword accuracy)